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In 2014 The Training Collective was formed as a spin-off company out of multi-award winning company The Creative Collective, to focus solely on training. We are still ‘sister’ companies, and work closely together as we believe offering a service and sharing knowledge is a powerful combination for business success and that our offerings are symbiotic. We also share staff, premises and a continual exchange of knowledge in terms of what is the latest and greatest in technology and digital marketing trends. Some of our clients start with training (with The Training Collective), and then engage us for our services. Others start with services, and identify a need for training. Either way, we’re happy to help.


We have extensive experience in the development and successful delivery of a wide range of online and offline training having completed numerous projects for Government agencies and other private clients. Indeed we have been training in online success topics since 2009, well before many others entered the market place.

Whether it is providing one staff member in training on a particular social network, or devising a year long program to up-skill your entire workforce, our extensive range of training solutions will help improve the digital skills of your team and ensure long term success.

The Training Collective has extensive experience in the development and delivering everything from one hour webinars to half day and full day training, through to 12 week online programs and year long professional development plans for large organisations.

We also have extensive online experience and demonstrated skills in the development of effective websites and online resource portals, developing system user-guides and customised procedures, as well as online and offline training in the use of new systems.



I have been working on my business on and off for the last 5 years. It has undergone many transitions in that time, most of which have been based on my creative whim, rather than any commercial purpose or competitive reasoning, and all previous decisions have been emotional ones. While doing the Get Up To Speed program, I have finally began to see my business from a commercial perspective, to make decisions based on strategy and to see my target market for who they truly are, and not some variation of myself. And with the tools the program has given me, it is also the first time I have been diligent and disciplined with my planning and research stages. I am learning so much and when I look back at what I have been doing up until now, the ineffectiveness of my methods are embarrassingly clear.
I thought I knew a few things about social media, but my mind was blown during the session. My eyes have been opened up to the amazing opportunities we’ve been missing out on for our business
BYO Participant
This course really did ROCK! I had a ball and thanks to all the team there for such a well prepared course.
Yvette Adams, just want to pass on this message. I have been struggling to put all my social medias together, trying to understand setting up a blog etc, even though my computer skills are minimal. But I’m determined to forge on. I’ve been leading a very busy life, but have managed to log on to webinars at 7.30p.m. Tuesdays. I find the e-lessons very easy to follow & are backed up by webinars. The greatest resource however seems to be the members lounge, where everyone raises issues & the great input by mentors & members is fantastic. At first I found it to be mind boggling, the amount of information, but now I want to try & use these resources to improve our business through social media. I think I found by planning a weekend or day off, with the plan to tackle it works for me. The Mentors are Brilliant! Thanks Training Collective!
Learning heaps and really enjoying it so far. I love the depth of the course and resources available. I’m really glad that i have a lot of time to be able to put into it!
I completed the GUTS intake 2 and recently launched my new website!! I learnt a great deal from this course and as it is my first attempt at designing a website, I realise that it is a work in progress and that I still have a long way to go. But great that I could even have a go at this!
Johannes did a great job training us thank you. He was very clear and knows his material inside out!
Lisa Bergsma
I’ve received up to date information which is very helpful and timely. I’ve had a chance to look closely at shortcomings in my business and seen new potential.
The program has been a wonderful experience for me…way out of my comfort zone! And I wish to say a huge thanks to the GUTS team for your help, support and patience. My thanks also to Krishna, she has been fabulous to me, I owe her a debt of gratitude!



Sunshine Coast Based

Yvette Adams is a serial entrepreneur having started 6 businesses from scratch, the first a newspaper when she was just 17, and 2 of which she has since sold.

She is the founder and co-owner of The Creative Collective, a creative agency specialising in digital marketing; the founder and owner of spin off company The Training Collective, a training organisation dedicated to providing people with digital skills via online and offline training, an online portal for business owners wanting to find business awards they may be able to enter, and to gain assistance in the preparation of their submissions.

She won the ICT Woman of the Year at the iAwards in 2013 and the Commonwealth Bank Business Owner category at the Telstra Business Womens in Queensland in 2010.

In 2015 she was recognised for making a significant contribution to science and innovation in Queensland and included on the department’s Queensland Science and Innovation Champion Hall of Fame and in 2016 she was named as a Digital Champion by Queensland Government.

Yvette is a twice published author, and is regularly called on as a media commentator and keynote speaker, facilitator and MC for events all over Asia Pacific. Her most recent book was published in 2014 and is titled ‘No Kidding – Why Our Kids Know More About Us Than Technology and What We Need To Do About It’.

Most recently she has been presenting a new show called Young Entrepreneurs which can be viewed on BRiN, the world’s first business advisor in your pocket, which already has over 9,000 downloads from 74 countries.


Sunshine Coast Based

Penny is the company's longest standing staff member having been with both The Creative Collective and The Training Collective since 2008. As such she has experience in a wide range of roles and responsibilities.

Penny has an extensive background in business administration and accounts in both New Zealand and Australia in various industries. These include stints in the health industry, working for Government departments, media, and accounting consultancy firms.

After returning part time from having 2 children, Penny is back in business. Her main focuses currently involve co-ordinating trainings, accounts, social media management and other online marketing.

Below is a list of her highest achievements thus far:

Completed Certificate IV in Business Administration (Accredited Online Training)
Completed Get Up To Speed 12 week Digital Skills Online Program (The Training Collective)
Completed Certificate Certificate of Social Media Marketing - The Complete Course (Udemy)
Completed Social Media Professionals Ultimate Training (Social Media ShortCut)
Studying Social Media Marketing certification (Hootsuite)


Sunshine Coast Based

Odette has over 15 years experience in Business Management and Event Management where she has worked in a broad range of industries including banking, not-for-profit and retail. Her recent role saw her as the Senior Event Manager for the Sunshine Coast signature Christmas Carol Events, Carols on Kings Beach and Carols at Cotton Tree. These events are much loved and anticipated by the local community and expect in excess of 12000 people in attendance.

Odette is currently in her final year of a Bachelor of Business at the University of the Sunshine Coast where she is majoring in Marketing and Human Resource Management. Odette also has a Diploma of Events.

Her love for all things social media and particularly training people in these areas, make a great addition to our team. She hopes to one day become one of our leading digital trainers.


Sunshine Coast Based

Bec joined our team 2yrs ago as a training co-ordinator to help manage the extensive growth due to the increase of interest in digital skills training. She then took some time off on maternity leave with her third child and has returned one day a week.

Bec helps to make contact with clients, manage and co-ordinate trainings along with assisting in social media management, website updates and HR. Although only in one day a week, she is a valuable part of our team.


Brisbane Based

While completing a Bachelor of Business, Fine Arts, Marketing and Drama in 2013, Tara Kingi worked as a Program Coordinator for The Real Me program and also as a Seminar presenter for Elevate Education delivering one-hour seminars to up to 50 students at one time.

After completing her studies, Tara enthusiasm to learn and further enhance her knowledge and skills lead her to attaining a Google Analytics Qualification online and an internship with Performance Frontiers.

Following this, Tara went on to attain a position as a Content Marketing Strategist for a marketing and advertising agency in Brisbane.

Today Tara is a real digital marketing all rounder, with knowledge in areas such as social media marketing, strategy and a particular interest in Facebook & Instagram and connecting brands with influencers.


Brisbane Based

Andrew Marks is a self-confessed nerd. He’s been working online almost since before there was an online, and with almost 20 years on web development and online marketing experience, he is a wealth of knowledge and experience. When he isn’t training, Andrew works as a freelance developer, helping small business get online, and designing custom solutions for the big end of town.

What makes Andrew such a popular presenter is his ability to explain otherwise complex internet concepts in layman’s terms. Participants in his workshops and webinars always leave inspired by the new skills they’ve learned.

Andrew grew up in the outback and has lived all over Queensland, only to settle in the Brisbane CBD. He recently moved out to the northern suburbs where he lives with his girlfriend Emma and his two Labradors, Molly and Dudley.


Newcastle Based

A Google certified marketer, Jenni has more than 16 years’ experience in brand management and training in the complimentary medicine industry. As a qualified naturopath working with brands such as Natures Own and Go Vita, Jenni’s passion has always been to combine her love of health and wellness with marketing. Since her first training session in 2002, when she was thrown into the deep end stepping in as a last minute replacement to train over thirty pharmacists, Jenni has been well regarded for her ability to simplify technical information at all skill levels. With an extensive history of working with small businesses and retailers, Jenni has an astute knowledge of the need for a customer-centric marketing approach, where understanding and harnessing the power of Social Media is essential. Blessed to have enjoyed a sea-change to beautiful Port Stephens two years ago, Jenni is extremely grateful for Facebook and Skype in this digital age to stay connected with her family - especially her daughter who is based in Dubai.


Sydney Based

Heather Porter got her start managing events globally for some of the world’s top speakers such as Tony Robbins. In 2006 she Co-Founded the Billolcataire Adventure Club where she connected entrepreneurs with mentors and non-profits such as the Branson Centre of Entrepreneurship. Heather is highly experienced in all Social Media channels, WordPress and SEO and all aspects of digital marketing. She is co-host of a podcast with fans in almost 100 countries, #1 Amazon bestseller, co-author of 4 business books and host of That Social Media Show on the BRiN App.


Melbourne Based

Stacey Murray is an experienced Social Media Trainer and Community Manager with a particular interest in helping small businesses reach their objectives. Stacey’s background includes lecturing and tutoring at tertiary college level, social media coverage of large trade events and working with numerous businesses to increase their reach and build a conversation with their customers. A lover of all things Twitter and Facebook, Stacey loves presenting to and working with groups, large and small. When not online, Stacey is passionate about her family, her cat and licorice allsorts.


Brisbane Based

Tanya has over 20 years of experience in traditional marketing, sales, digital, ecommerce & innovative technologies and loves teaching the creative digital topics like strategy, social media, digital tools, content & video marketing.

Tanya has a no tech approach and can deliver digital training in way that is easy to understand and execute post workshop. Her clients love her vivacious personality and her ability to combine fun & professionalism.

She is contributor to Smallville, CCIQ, Savvy SME, Social Media Dubai to name a few.

She was recently invited to be part of the MIT Global Entrepreneur Bootcamp and was a finalist in the Small Business Champion awards. She wears many hats including being a tradigital strategist, entrepreneur, blogger, digital speaker & trainer, video marketer, author of 4 ebooks and does all this wearing 4 inch heels. Her personal mantra is never let anyone dull your sparkle.


Adelaide Based

Nic Henry Jones has over 10 years Digital Marketing experience. She's a highly driven business creative who is passionate about helping business owners and entrepreneurs, market their businesses in smart ways.

She has facilitated many workshops in her time in business, and is now called upon by regional councils to facilitate training for them on a regular basis. She resides in the Adelaide Hills with her 3 children (including twin boys).


Sunshine Coast Based

Johannes has been in digital advertising since 2009. He's been a Google certified partner since 2012.
Johannes first started running Adwords and Facebook campaigns when working for a Non profit in Townsville. Within in a year he managed to quadruple their leads, without increasing the advertising budget.
Since coming to the Sunshine Coast in 2012, he's worked on over 100 Adwords and Facebook Accounts managing Adspends from $500-$20000 per month ranging from local plumbers or dentist, to national and international companies. He's worked with real estate, automotive, technology, SAAS and ecommerce clients.

Johannes is actively involved in a number of digital advertising forums, and spent a lot of time learning from Mike Rhodes, Perry Marshall and Brad Geddes.
He just recently finished a personal 3 month coaching class with Mike Rhodes (the guy who wrote the latest Adwords book)

His clients think he's awesome:
``Just one sale covered our advertising cost for the next 5 years`` - Industrial Tube Manufacturing
``Within 4 weeks Johannes was able to increase leads by 60% for only 17% of the current cost per lead.`` - RV Homebase
``Johannes has been able to generate thousands of website visitors for $0.04 and sign ups to our newsletter for under $2`` - Movies Change People


Melbourne Based

Jenny is a video marketing and social media strategist, copywriter and speaker, with 25 years experience presenting to audiences from 2-200 across diverse industries. From sole traders to corporates. Manufacturing, Government, to Finance. Jenny turns business strategy into practical outcomes through learning and development.

With a Masters In Professional Education and Training, and post graduate qualifications in Organisation Development and Business, as well as experience running a small business and training people in person and online, Jenny is a trusted and experienced facilitator and trainer. She brings her energy and entertaining style to each group, and loves seeing strategies and plans come to life.


Newcastle Based

Katrina is a partner of our sister company The Creative Collective. She has worked across a broad range of industries and sectors including retail, fashion, manufacturing, printing, property investment, real estate, business coaching/consulting, accounting and financial services.

Her natural entrepreneurial and leadership skills have seen her working in management and supervisory roles since 16, and her passion for business and logical insights adds enormous value to the businesses she works with. Her extensive experience and knowledge in social media & digital strategy is certain to get you on track!


Townsville Based

Tracy was born and bred in North Queensland where she lives with her husband and two sons. She has been a digital skills consultant & trainer since 2009 and has a passion for helping business owners get the most from tools which leverage opportunities online.
Tracy is a true 'technician' with a knack for demystifying the complex world of digital and helping local businesses understand, develop and implement an effective and efficient digital action plan.


Cairns Based

Nicky is a friendly, approachable geek, coffee connoisseur and social media lover! She owns & operates Cairns’ largest full service website development & hosting company, Precedence. She is also a keen public speaker, and is in her element delivering workshops on digital-related topics. Nicky has been involved in the web industry since 1996, and has gleefully assisted hundreds of businesses profit from their website through stunning design, ethical online marketing and well-planned website architecture.

Nicky has especial experience in working with tourism clients in the areas of: accommodation, tours and destination marketing. Nicky believes strongly in businesses supporting the local community. In 2012 she partnered with Advance Cairns to form a network of IT professionals now known as Digital Economy Cairns to drive more business to the lT providers of Cairns, and champion their skills.


Mackay Based

After seven years of service in Queensland law enforcement, Hanna decided to raise a family and pursue her passion in graphic design and web development. Working in digital for some years, and realising that web development was only the beginning of what she could do to facilitate the growth of businesses in the digital realm she began to explore more aspects of digital using all the tools available to help business owners grow and prosper over time through increased visibility, effective communication, and excellent service to their customers. She has a Diploma in Graphic Design and various Google certifications and has worked with some of the Digital Specialists in the world to in turn offer clients the best knowledge possible.


Perth Based

With a background in corporate events and education software, Kristy has been a creative and working on blogs and projects since she was a teen. A true tech lover and social media nerd she finds it hard to tear herself away sometimes - but loves how technology can empower us to build stronger relationships and businesses, and inspire.

Working in Marketing management roles in several Sydney based companies gave her experience across the marketing mix - both digital and offline, and her success in increasing the departments revenue ten-fold led her to take on exciting new roles with frequent international travel to the US, Asia, Europe and more.

After spending several years living in Europe, and a few more in Sydney and her home town in Queensland, Kristy is now based in Perth, Western Australia where she's enjoying the stunning beaches, close proximity to Asia and more family around.