Want to learn how to mobilise your own digital marketing campaign?
Do you work in PR/marketing/comms/an agency and want to learn more about digital marketing?
BROUGHT TO YOU BY THE TRAINING COLLECTIVE, WINNERS OF THE 2014 AUSTRALIA NEW ZEALAND INTERNET AWARDS ACCESS & DIGITAL SKILLS CATEGORY
Accelerate your learning!
You could do a one day course, or a few modules with us, but if you’re looking to understand the more advanced aspects of digital marketing and how to mobilise a digital marketing campaign, this online program is the best place to start! It will accelerate your learning in the digital marketing space and provide you with the skills to mobilise your own digital marketing campaign, or run them on behalf of clients.
You don’t know what you don’t know!
Whether you need to learn digital marketing to start a new online business, to grow your existing business, direct your in-house team or outsource it to others, this course will help you ‘know what you don’t know’!
The only pre-requisites for this program are that you have:
– You’ve completed our Get Up To Speed Program or are able to demonstrate some proficiency in the subjects offered within this online course OR you have participated in one or more of our BYO laptop classes (note this is not a beginner program)
– Access to a laptop or other online device
– A willingness to learn
So what is the Accelerate program?
The Accelerate program is a 12 module online program further extending students who have already completed our 12 module Get Up To Speed program or whom are already at an advanced level of digital skills.
The course progresses conversations of the different elements of digital marketing and pushes into actual application of skills.
The Accelerate program is for people who are running the digital marketing affairs of their own business, are employed in this function or who would like to gain employment using these much sought after skills.
Through a combination of comprehensive PDFs, webinar recordings and a suite of online resources, you will learn how to plan for your digital marketing campaign, prepare all the necessary digital assets (written word, images, video) and more specialist aspects of digital marketing including how to establish, manage and grow an online community; how to run a Facebook contest and much more.
People from across Australia have already participated in this program. All have told us they loved the program as it gave them practical skills that they could apply straight away to their own businesses, or apply to the clients they manage.
So what are you waiting for?
Trish’s career FLOURISHED from
participating in the program
Trish was working in a role with Government when she started the Get Up To Speed program in 2012. She was given the option to take a voluntary redundancy and didn’t know what the future held. She did the program to pick up some new skills, and managed to reinvent herself, obtaining a job with a leading digital marketing firm. Since then she has engaged in a whole lot more digital marketing learning, including being a guest at Google events! Her career has gone from strength to strength and she maintains, it all started with the Get Up To Speed program!
Don’t like reading? Prefer to watch, listen & learn? You’ll love our 12 webinar recordings featuring a wide range of industry experts!
Creation of an online campaign including appropriate copy, imagery and/or video, an ad campaign and emarketing communication
Certificate of completion
Lifetime access to the Facebook group
A digital badge certifying your participation in the program, which is fast becoming a must have tick of approval with employers and industry.
THE TOPICS COVERED DURING THIS FANTASTIC 12 WEEK PROGRAM
Logically progress through program content,
building your knowledge as you go with the option to read comprehensive PDF lessons, watch webinar recordings or both! Interact on the program’s private Facebook group.
Reviewing & maintaining websites
Establishing, growing & managing an online community
Writing for Digital
Producing digital images
Preparing an email communication in Mailchimp
Running a competition or promotion on Facebook
Facebook advertising campaigns
Setting up your own Adwords campaign
Social media tools the pros use
FREQUENTLY ASKED QUESTIONS
Q.Is there any face to face learning as part of this program?
A. No, this program is delivered completely online.
Q.How much time should I allow for study?
A.The webinar recordings are 1 hour – 1.5 hours long in duration. The lessons vary from 8 A4 pages to 15 A4 pages and feature a range of exercises marked essential, recommended, and optional. Some exercises will apply to your situation, and others will not. But like anything the more you put into something, the more you will get back. So we would recommend on this basis at least 2 hours per week if you were to study one topic per week and a total study time of around 36 hours for the program.
Q.What if I need help/get stuck on something?
A.No problem! We have a program Private Facebook group where you can post questions and past students, current students, past trainers, and our team will respond! If you get really stuck you can email us. 🙂
Q.Is the program accredited?
A No the program is not accredited however we have asked many of our clients whether they would prefer if we were to accredit the course which would involve changing it to align it to curriculum, or whether we should keep it as is being cutting edge and dynamic. The majority said they’d prefer that the program was industry relevant, so for the time being, it’s not accredited.
Q.What if I only want to learn some of the topics covered in this program and not all of them?
A.We encourage you to keep an open mind. Many of our students have commented that they ‘thought they already understood a topic’ until they did our program where they gained a much deeper understanding. Many have also found topics that they did not think they would be interested in/find relevant, to be surprisingly relevant. Having said all of this, if you are really looking for learning on specific knowledge, our online modules may be better suited to you and cover the same content in byte size pieces.
Who are some of the people you’ll hear from?
2013 ICT Woman of the Year
2010 Commonwealth Bank Business Owner of the Year – Telstra Business Awards – Qld
A multi-award winning business women, Yvette has started six businesses, sold 2 and currently runs 3, including The Training Collective. Through the program she shares her many stories of assisting thousands of clients across industries in New Zealand, Australia & the UK.
One of Australia’s leading social media specialists
Zoe first tried her hand in social media when running a business from home around a combined family of 5, and has gone on to achieve such great success.
She is now called on by some of the biggest brands in Australia to provide social media strategy and advice.
ACCELERATE YOUR DIGITAL MARKETING SKILLS TODAY!
Register now for only $495AUD