MODULE: Pay Per Click

LEVEL: Easy

ESTIMATED TIME FOR COMPLETION: 4-6 hours

What you will learn:

  • Understand what Pay-Per-Click advertising is
  • Be aware of the major players in Pay-Per-Click
  • Understand the importance of Quality Score (QS)
  • Understand the benefits of a Pay-Per-Click as part of an online marketing strategy
  • Understand how to set up a Google Adwords account
  • Understand how select keywords and craft a Pay-Per-Click ad
  • Be aware of the key metrics used to measure Pay-Per-Click
  • Be aware of the steps required to set up a Pay-Per-Click ad

WATCH THE WEBINAR RECORDING FOR THIS LESSON

DISCLAIMER: Please note that some contents of this webinar will be dated and will not pertain to your learning experience. For instance the webinar recording below references access to live webinars and mentors, which are no longer a part of this program. You do however get access to all the program content, so enjoy!


COURSE CONTENT

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