social media course online

ONLINE COURSE – The Ultimate Social Media program




Duration:20 hours

places available

Are you looking for the Ultimate Social Media Course online?

Look no further because you’ve found it!

We’ve been offering social media courses online before most people in Australia. Having created numerous online modules, we’re proud to now offer this, the Ultimate Social Media Course which features 10 comprehensive social media modules covering everything from how to use social media as an individual, as a business, a deep dive into each of the major social networks, the emerging social networks and specialist areas such as how to create, grow and manage an online community, social media tools to use and more!

Buy this comprehensive online course now and gain instant access to the following topics and modules, each featuring a one hour webinar, PDF download and resources (some bonus resources too!)

  1. Using social media as an individual
  2. Using social media as a business
  3. Facebook Advertising
  4. Linkedin for Business
  5. Instagram for Business
  6. Snapchat for Business
  7. Producing Digital Images
  8. Running Facebook Contests
  9. Establishing, growing and managing online communities
  10. Social media Tools the Pros Use

ONLINE COURSE – The Ultimate Social Media program

Course Overview

MODULE 1. Social Media for Individuals

  • Be aware of the major social media networks
  • Understand how to set up an individual profile on the major social media networks
  • Understand how to establish and make friends/connections/followers in the major social media networks
  • Understand the benefits of using social media networks on an individual basis
  • Be aware of the scope of the social media industry and predicted growth
  • Be aware of the tools that can assist you to measure the impact of your social media activities

Module 2: Social Media for Business

  • Be aware of the major social media networks for business marketing
  • Understand the benefits of using social media networks on a business basis
  • Be aware of the demographics of the major social networks and decide which networks are the best ones to promote your business on
  • Understand how to set up a business page/profile on the major social media networks
  • Understand how to grow a ‘community’ to market your business to on the major social media networks
  • Be aware of the tools that can assist you to measure the impact of your social media activities

Module 3: Facebook Advertising

  • Be aware of the advantages that Facebook advertising can provide
  • Be aware of different Ad types for each objective
  • Be aware of how to create an Account for your campaign
  • Understand the process and tools of creating a Facebook Ad
  • Understand that there are limits and rules about Facebook Advertising
  • Understand how to make your campaign successful

Module 4: Linkedin for Business

  • Getting started on Linkedin
  • Filling out your profile
  • The profile checklist
  • Building your network – connecting
  • Sharing an update (short form)
  • Publishing a post
  • Linkedin groups
  • Slideshare
  • Company pages
  • An intro to Linkedin advertising

Module 5: Snapchat for Business

  • What Snapchat is and why you need to take a look at.
  • How brands and content creators are using Snapchat to produce daily stories that engage and excite audiences.
  • What Snapchat stories are
  • To to create and grow a community on Snapchat
  • How to increase community engagement and brand awareness through snapchat
  • The platforms native tools and features including filters, geofilters, text, emojis, music and more, all from within the platform.
  • And much more!

Module 6: Instagram for Business


  • What Instagram is and why you should take a look at it
  • The basics of getting set up and started
  • Who uses it and who does it well
  • The Instagram search bar which takes stalking to the next level
  • Instagram stories – have they really gazumped Snapchat?
  • Using instagram direct- That little inbox icon in the top right hand corner that you’ve probably never used? It’s the key to a little-used service called Instagram Direct.
  • New direct messaging features
  • How to switch your profile from personal to business profile – this feature is finally available!
  • The ability to promote posts from inside Instagram!
  • How to access your new inbuilt Instagram Analytics and what it all means

Module 7: Producing Digital Images

Be aware of various formats for digital images and when they’re best used

  • Be aware of the current image dimensions for various online formats
  • Be aware of places you can source royalty & copyright free images
  • Be aware of the digital formats you may need to create digital images for
  • Be aware of tools & apps which can help you create professional looking digital imagery quickly and easily
  • Understand how to get an image once created into use
  • Understand your options for getting help with creating images

Module 8: Running Facebook Contests

  • Be aware of how contests can be a part of your digital marketing campaign
  • Be aware of the types of contests you can run
  • Be aware of the rules surrounding running social media contests
  • Be aware of tools & apps which can help you create social media contests
  • Understand the phases of launching a social media contest

Module 9 – Establishing, growing and managing online communities

● Be aware of your options for creating an online community
● Be aware of how to establish an online community
● Be aware of ways to grow your online community
● Tips on managing your online community

Module 10 – Social media Tools the Pros Use

  • Our favourite Twitter Tools
  • Our favourite Facebook Tools
  • Our favourite Pinterest Tools
  • Our favourite Instagram Tools
  • Social Media Analytic Tools
  • Social Media Monitoring Tools
  • WordPress Plugins
  • Hootsuite – what is it, why use it, getting started with Hootsuite, The Hootlet extension
  • Google Analytics
  • Facebook Insights
  • Twitter analytics
  • Pinterest analytics
  • LinkedIn analytics
  • Google+ Insights

What You Get for Your Money

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • A one hour (or longer) webinar recording with an expert on the topic running your through the content
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

About the Presenters

Tara Kingi

While completing a Bachelor of Business, Fine Arts, Marketing and Drama in 2013, Tara Kingi worked as a Program Coordinator for The Real Me program and also as a Seminar presenter for Elevate Education delivering one-hour seminars to up to 50 students at one time. After completing her studies, Tara enthusiasm to learn and further enhance her knowledge and skills lead her to attaining a Google Analytics Qualification online and an internship with Performance Frontiers. Following this, Tara went on to attain a position as a Content Marketing Strategist for a marketing and advertising agency in Brisbane. Today Tara is a real digital marketing all rounder, with knowledge in areas such as social media marketing, strategy and a particular interest in Facebook & Instagram and connecting brands with influencers.

Yvette Adams

Yvette Adams is a serial entrepreneur and a multi-award winning business woman including winning the ICT Woman of the Year at the iAwards in 2013 and the Commonwealth Bank Business Owner category at the Telstra Business Womens in Queensland in 2010. She has started six businesses, the first a newspaper when she was just 17, and two of which she has since sold. She currently runs three businesses - The Creative Collective - a crowdfunding & digital marketing agency; The Training Collective - a digital skills training organisation, and - an online portal which helps people find business awards to enter. In 2015 she was recognised for making a significant contribution to science and innovation in Queensland and included on the department’s Queensland Science and Innovation Champion Hall of Fame and in 2016 she was named as a Digital Champion by Queensland Government. Yvette is a twice published author, and is regularly called on as a media commentator and keynote speaker, facilitator and MC for events all over Asia Pacific. Her most recent book was published in 2014 and is titled ‘No Kidding – Why Our Kids Know More About Us Than Technology and What We Need To Do About It’. Most recently she has been presenting a new show called Young Entrepreneurs which can be viewed on BRiN, the worlds first artificial intelligence app. Download it for free!yvette-skills

Zoe Wyatt

Zoe Wyatt_Trainer Pic 2013_Low res
Zoe Wyatt is widely recognised as one of Australia's leading social media trainers and is the Social Media Specialist and Trainer for The Creative Collective. Born and bred in Townsville, Zoe has a Twitter following in excess of 60,000, over 120,000 views of her training videos on YouTube plus thousands of connections on Facebook & Linkedin.  Given this, it’s no wonder she was selected to attend the "10 for10" internet marketing training intensive in New York. Zoe draws on her extensive experience of using Social Media Marketing to grow her own businesses to show others how to achieve social media success. She also commits hours of time to research and development each week to make sure what she is teaching and advising is the latest and greatest, and abides by what is deemed best practice by the social networks. Taking the complex aspects of Social Media Marketing and breaking them down into straightforward, actionable steps, is Zoe’s specialty. With an extensive history in both running businesses and working with Government agencies, Zoe easily relates, and appeals, to a wide range of industry groups and audiences. She is Hootsuite University certified, is recognised in the top 5% of Kred influencers and maintains a high Klout score (all social media recognised industry benchmarks).hootsuite-certified zoe-kredzoe-kloutzoe-skills

Course Testimonials


Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.