advanced analytics

ONLINE MODULE – Advanced Analytics

Price:$49.95

Location:Online

Difficulty:Intermediate

Duration:2-4hrs

places available

Digital analytics is a combination of web analytics, marketing campaign measurements, data visualisation and social media metrics and is a key part of data analysis that needs to be performed as part of a digital marketing campaign. Exploring it both during and post a digital marketing campaign helps you to understand what is working and what is not, and therefore what to do differently/better in the future.

  • Understand the importance of adding conversion tracking pixels to your website to track the effectiveness of your campaign
  • Be aware of Google Tag Manager
  • Be aware of Facebook conversion pixels
  • Know how to schedule reports from Google Analytics
  • Understand what attributions are

ONLINE MODULE – Advanced Analytics

Course Overview

Digital analytics is a combination of web analytics, marketing campaign measurements, data visualisation and social media metrics and is a key part of data analysis that needs to be performed as part of a digital marketing campaign. Exploring it both during and post a digital marketing campaign helps you to understand what is working and what is not, and therefore what to do differently/better in the future.

  • Understand the importance of adding conversion tracking pixels to your website to track the effectiveness of your campaign
  • Be aware of Google Tag Manager
  • Be aware of Facebook conversion pixels
  • Know how to schedule reports from Google Analytics
  • Understand what attributions are

What You Get for Your Money

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • A one hour (or longer) webinar recording with an expert on the topic running your through the content
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

About the Presenters

Emmeline Dorsey

emmeline dorsey
Emmeline knows digital marketing like the back of her hand and has been in the game for many years. Originally from New Zealand, she started honing her SEM skills working for a number of large players in Australia in the highly competitive travel space. She then moved on to BCM Partnerships where she held the illustrious role of Head of Search and Email Direct Marketing. Today she juggles her passion for digital marketing by being an SEM (search engine marketing) specialist for our sister company, The Creative Collcetive, with being a Mum to her son Jeremy. Her specialities include Google Adwords, Facebook Ads and Google Analytics.

Course Testimonials

Disclaimer

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.