establishing google adwords

ONLINE MODULE – Establishing Google AdWords Campaigns

Price:$49.95

Location:Online

Difficulty:Intermediate

places available

  • Be aware of what Google AdWords is and what you can use it for
  • Be aware of how Google AdWords works
  • Be aware of the cost system
  • Understand how to create a Google Ads Account
  • Understand how to create a Google Ad Campaign
  • Learn about different options of targeting your Ads

ONLINE MODULE – Establishing Google AdWords Campaigns

Course Overview

ESTIMATED TIME FOR COMPLETION: 4 hours

  • Be aware of what Google AdWords is and what you can use it for
  • Be aware of how Google AdWords works
  • Be aware of the cost system
  • Understand how to create a Google Ads Account
  • Understand how to create a Google Ad Campaign
  • Learn about different options of targeting your Ads

What You Get for Your Money

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • A one hour (or longer) webinar recording with an expert on the topic running your through the content
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

About the Presenters

Mel Lees

mellees
Mel has an eye for opportunity and a passion for helping businesses succeed. Having worked in creative industries for over 10 years (both within Australia and abroad), has provided Mel with diverse exposure to varying industry types, cultures and client portfolios. A Bachelor Degree in Visual Communication & Design, coupled with her on-the-ground industry experience, means Mel is equipped with the know-how and can-do attitude to help clients market and grow their business. She is a firm believer in objective-based marketing and focuses on the outcomes. Mel has managed and executed integrated marketing solutions for clients from branding, digital/online and print, to website concept development & execution; devising of digital strategies and delivering solutions for SEO & SEM. Key Strengths
  • Digital marketing campaign setup, management, optimisation, analysis and reporting, including pay per click campaigns via mediums such as Google Adwords, online publications and Facebook
  • Providing clients with strategic advice and ongoing project management to ensure projects are delivered on time, on budget and objectives are being met, if not exceeded
  • Consideration of aesthetics with functionality towards design
  • Expertise in platforms including Adobe Business Catalyst, Google Analytics, Google Adwords, Facebook, Twitter, LinkedIn and YouTube

Course Testimonials

The program has been a wonderful experience for me…way out of my comfort zone! And I wish to say a huge thanks to the GUTS team for your help, support and patience. My thanks also to Krishna, she has been fabulous to me, I owe her a debt of gratitude!
DI RIDDELL
Thanks for the awesome program. I did miss a couple of sessions which I’ll go back into but tonight was a great overview. Yvette Adams, you and your team are awesome!! … I now have a broad understanding of online marketing and cannot wait to put all this to practice with my new site.
VICTORIA BERRY
The course provides information to allow me to take control of my website and digital marketing. Prior to this, I was at the mercy of the people I was paying who would all too often provide what they wanted instead of what I’d asked for. AS a business owner, understanding new technologies is as important as understanding your accounts, because if you don’t you are vulnerable. You don’t have to do it yourself, but you need to have a basic understanding of what can be done, and this course provided me with that understanding.
TATIANA PORTER
The completion of this course has enabled me to gain a work experience position in the web design industry with a view to a full time position. I had initially applied for this Project Management position 8 months ago but was unsuccessful due to a lack of “technical knowledge” of the digital space. My new GUTS knowledge added to my extensive Project Management experience has now got me in the door with the potential for permanent employment back in the IT industry. Very exciting stuff……
DAMIAN ROSENTHAL
The best thing about the training was that it exceeded my expectations and I gained a valuable insight into how using Instagram, Facebook and Pinterest can further grow our online business.
BYO Participant
Firstly, I would like to congratulate you on a terrific course. Its flexibility became my saviour many times. Initially, my intention upon doing the course was to “fill in the gaps”. But I learnt more than that -so much more…. I have delved into social media, and found myself enlightened with the privacy settings! … I had used Google Analytics before, with no real understanding, until your e-lesson and webinar. Both were invaluable for great website resources and simple explanations of the complexities of the analysis. I have much greater knowledge and understanding of web marketing, both paid and unpaid, and am introducing myself to mail chimp and pay per click as time allows. It was great to bounce ideas off my mentor, who was actually fantastic at positive constructive feedback as the site progressed. Giving me time on the phone, as well as the Facebook lounge and private e-mails, kept me on track. This program has given me a great on line toolbox. You ought to see my bookmarks page!!! Thanks again for everything – well worth the price!
PAULINE BOS
I’ve received up to date information which is very helpful and timely. I’ve had a chance to look closely at shortcomings in my business and seen new potential.
CHRISTINE CARROLL
The training was fantastic! Really helpful and we are excited that we’ve connected our conversion tracking already and tracked our first email! We’ve got lots of practical tips and tool to work with now. Loved Yvette! Great trainer and lovely person.
RIGEL BARRY
Thank you so much for the course. I have learnt so much, and feel I now know what I have to do to make all this Social Media work for my business. Thank you for all your hard work and professionalism!
PENNY RIDDOCH
Yvette Adams, just want to pass on this message. I have been struggling to put all my social medias together, trying to understand setting up a blog etc, even though my computer skills are minimal. But I’m determined to forge on. I’ve been leading a very busy life, but have managed to log on to webinars at 7.30p.m. Tuesdays. I find the e-lessons very easy to follow & are backed up by webinars. The greatest resource however seems to be the members lounge, where everyone raises issues & the great input by mentors & members is fantastic. At first I found it to be mind boggling, the amount of information, but now I want to try & use these resources to improve our business through social media. I think I found by planning a weekend or day off, with the plan to tackle it works for me. The Mentors are Brilliant! Thanks Training Collective!
MONIKA COURTNEY

Disclaimer

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.