writing digital

ONLINE MODULE – Writing for Digital

Price:$49.95

Location:Online

Difficulty:Intermediate

places available

  • Be aware of what to consider before you start writing – objectives, target personas, brand voice, calls to action
  • Understand the different online writing formats – micro form, short form, long form communications including tweets, status updates, emarketing communications, blogs, news, ebooks & special reports.
  • Be able to hone your social media post skills
  • Be aware of the all important landing page
  • Be aware of SEO considerations when writing for the web
  • Gain inspiration for writing headlines
  • Be aware of the key principals of effective writing
  • Be aware of some creative ways to get writing even if you’re not a writer!

ONLINE MODULE – Writing for Digital

Course Overview

ESTIMATED TIME FOR COMPLETION: 4 hours

  • Be aware of what to consider before you start writing – objectives, target personas, brand voice, calls to action
  • Understand the different online writing formats – micro form, short form, long form communications including tweets, status updates, emarketing communications, blogs, news, ebooks & special reports.
  • Be able to hone your social media post skills
  • Be aware of the all important landing page
  • Be aware of SEO considerations when writing for the web
  • Gain inspiration for writing headlines
  • Be aware of the key principals of effective writing
  • Be aware of some creative ways to get writing even if you’re not a writer!

What You Get for Your Money

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • A one hour (or longer) webinar recording with an expert on the topic running your through the content
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

About the Presenters

Krishna Everson

krishna
Krishna Everson is a marketing strategist and trainer affectionately known as the ‘clarity queen’ because of her knack for simplifying the marketing process for business owners and entrepreneurs. For a period she was The Training Collective’s trainer for WordPress and Blogging related topics. She is highly experienced in the WordPress platform which she loves for its intuitive, friendly, no fuss functionality. Krishna has also been teaching article writing and content creating strategies to business owners for years, helping business people turn their knowledge into compelling blog posts and other content that will engage their target market.

Course Testimonials

Concise, useful, professionally presented resources and training that I am able to immediately apply and benefit from. Thanks team!
AMANDA BOREHAM
I am not very internet/computer savvy but it has been rather exciting even getting to the point of publishing a website – it is just great to actually have a web presence….my kids (aged 29-36 who have good computer skills) are impressed too! The GUTS program has boosted my knowledge and confidence in going online with our business…. I want to thank the advanced users for helping me through the Facebook members lounge, it has been greatly appreciated. Special thanks to Yvette, Zoe, Karen, Elise and all in the GUTS team, has been just great.
MARY SCHLOSS
Loving the information. Fantastic to be able to access the webinars anytime which has really worked for me. Lots of information for someone new to it all- but taking the key points and applying and great to have all the resources to go back to.
ELISE SKYE
Thanks for the awesome program. I did miss a couple of sessions which I’ll go back into but tonight was a great overview. Yvette Adams, you and your team are awesome!! … I now have a broad understanding of online marketing and cannot wait to put all this to practice with my new site.
VICTORIA BERRY
I thought the session was great and Tara was obviously a subject matter expert.
BYO Participant
A wealth of information last night Zoe Wyatt, mind blowing stats for future social media, hard to get my head around reinforced our need to engage in one or several forms of social media, best of all, it was very easy listening. Thank you.
DANETTE SMITH
I thought I knew a few things about social media, but my mind was blown during the session. My eyes have been opened up to the amazing opportunities we’ve been missing out on for our business
BYO Participant
The best thing about the training was that it exceeded my expectations and I gained a valuable insight into how using Instagram, Facebook and Pinterest can further grow our online business.
BYO Participant
I have been working on my business on and off for the last 5 years. It has undergone many transitions in that time, most of which have been based on my creative whim, rather than any commercial purpose or competitive reasoning, and all previous decisions have been emotional ones. While doing the Get Up To Speed program, I have finally began to see my business from a commercial perspective, to make decisions based on strategy and to see my target market for who they truly are, and not some variation of myself. And with the tools the program has given me, it is also the first time I have been diligent and disciplined with my planning and research stages. I am learning so much and when I look back at what I have been doing up until now, the ineffectiveness of my methods are embarrassingly clear.
KARINA SHARPE
Thanks it was a really valuable program … I now know what is out there, how it works, how vital it is and what to ask for when working with social media consultants (and can run checks on how well they are performing too! Since the program we have set up an online business using Shopify,and Facebook and are about to set up a Pinterest account too. Many thanks, it is a really valuable, down to earth and vital program.
LIZ MILNES

Disclaimer

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.