writing digital

ONLINE MODULE – Writing for Digital

Price:$49.95

Location:Online

Difficulty:Intermediate

places available

  • Be aware of what to consider before you start writing – objectives, target personas, brand voice, calls to action
  • Understand the different online writing formats – micro form, short form, long form communications including tweets, status updates, emarketing communications, blogs, news, ebooks & special reports.
  • Be able to hone your social media post skills
  • Be aware of the all important landing page
  • Be aware of SEO considerations when writing for the web
  • Gain inspiration for writing headlines
  • Be aware of the key principals of effective writing
  • Be aware of some creative ways to get writing even if you’re not a writer!

ONLINE MODULE – Writing for Digital

Course Overview

ESTIMATED TIME FOR COMPLETION: 4 hours

  • Be aware of what to consider before you start writing – objectives, target personas, brand voice, calls to action
  • Understand the different online writing formats – micro form, short form, long form communications including tweets, status updates, emarketing communications, blogs, news, ebooks & special reports.
  • Be able to hone your social media post skills
  • Be aware of the all important landing page
  • Be aware of SEO considerations when writing for the web
  • Gain inspiration for writing headlines
  • Be aware of the key principals of effective writing
  • Be aware of some creative ways to get writing even if you’re not a writer!

What You Get for Your Money

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • A one hour (or longer) webinar recording with an expert on the topic running your through the content
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

About the Presenters

Krishna Everson

krishna
Krishna Everson is a marketing strategist and trainer affectionately known as the ‘clarity queen’ because of her knack for simplifying the marketing process for business owners and entrepreneurs. For a period she was The Training Collective’s trainer for WordPress and Blogging related topics. She is highly experienced in the WordPress platform which she loves for its intuitive, friendly, no fuss functionality. Krishna has also been teaching article writing and content creating strategies to business owners for years, helping business people turn their knowledge into compelling blog posts and other content that will engage their target market.

Course Testimonials

I am not very internet/computer savvy but it has been rather exciting even getting to the point of publishing a website – it is just great to actually have a web presence….my kids (aged 29-36 who have good computer skills) are impressed too! The GUTS program has boosted my knowledge and confidence in going online with our business…. I want to thank the advanced users for helping me through the Facebook members lounge, it has been greatly appreciated. Special thanks to Yvette, Zoe, Karen, Elise and all in the GUTS team, has been just great.
MARY SCHLOSS
As much as I despise social media for its antisocial effects, I did experience a sense of inspiration for the future from the potential benefits Facebook business may contribute to tailored supply of goods and services. I thought it was great. Thanks Yvette and Amy!
BYO Participant
Loving the information. Fantastic to be able to access the webinars anytime which has really worked for me. Lots of information for someone new to it all- but taking the key points and applying and great to have all the resources to go back to.
ELISE SKYE
You have not only taught us the information we need to know now to keep our businesses up to date but you have also shown us the resources to enable us to look up and keep learning in the future
SUE JACKSON
I thought the session was great and Tara was obviously a subject matter expert.
BYO Participant
I recently completed this program and loved it! If you want to ‘get up to speed’ on everything digital for your business, book in now to take advantage of the early bird special.
LYNDALL HARRIS
I completed the GUTS intake 2 and recently launched my new website!! I learnt a great deal from this course and as it is my first attempt at designing a website, I realise that it is a work in progress and that I still have a long way to go. But great that I could even have a go at this!
KYM FOSTER
A wealth of information has been shared – mind blowing stats for future social media, hard to get my head around reinforced our need to engage in one or several forms of social media, best of all, it was very easy listening. Thank you.
DANETTE SMITH
This session empowered me to further explore and use social media for our business purposes.  The trainer was both entertaining and informative, making a daunting subject for me achievable and fun.
BYO Participant
The program was very informative and really helped to improve my understanding of e commerce. I really did have a low level of technical knowledge. Yvette and Zoe were excellent presenters and it was great to be part of the Facebook group as well to have extra queries answered.
SUZY RODEN

Disclaimer

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.