seo-onpage-online-course

ONLINE MODULE – Search Engine Optimisation (SEO) – On page

Price:$49.95

Location:Online

places available

Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in the Search Engine Result Pages (SERP). This lesson explores what you can do to your website to make it perform better in the search engines.

On completion of this lesson you should

• Understand the concept of on-page search engine optimisation

• Understand how to undertake keyword research

• Be aware of some of the tools available (both paid and non paid) to research potentially suitable keywords

• Understand the elements of “on page” which require to be optimised on any given web page (H1 tags, Page titles, keywords, descriptions, web page content, alt tags)

ONLINE MODULE – Search Engine Optimisation (SEO) – On page

Course Overview

ESTIMATED TIME FOR COMPLETION: 2-4 hours

Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in the Search Engine Result Pages (SERP). This lesson explores what you can do to your website to make it perform better in the search engines.

On completion of this search engine optimisation online course you should:

• Understand the concept of on-page search engine optimisation

• Understand how to undertake keyword research

• Be aware of some of the tools available (both paid and non paid) to research potentially suitable keywords

• Understand the elements of “on page” which require to be optimised on any given web page (H1 tags, Page titles, keywords, descriptions, web page content, alt tags)

SEO On Page: Introduction

Search engine optimisation (SEO) is the process of improving the visibility of a website or a web page in the Search Engine Result Pages (SERP). The search engine result pages are also referred to as ‘natural’, ‘un-paid’, ‘organic’ or ‘algorithmic’ search results. This is because you can appear in the search engine results naturally without payment if you are optimising your website in a way that Google algorithms can recognise.

SEO On Page: Keyword Research

A big part of optimising your website is picking the keywords (singular words) and key phrases (combinations of keywords) you want to be found for. Undertaking keyword research is working out what words people associate with your services, products and business.

SEO On Page: Page Titles

The first place we can insert some relevant keywords and key phrases are our page titles. A page title – also referred to as a title tag, tells both users and search engines what a web page is about.

SEO On Page: Meta Descriptions

Each page of your website should also have a Meta description. The Meta description is basically a short sentence or two and should entice people to click on your website but ideally also feature keywords.

SEO On Page: Header Tags

Header tags are basically a header or title on your page introducing whatever content you are featuring on that page. It is important to make sure you page headings include your keywords.

SEO On Page: Alt Tags

‘Alt tags’ are a descriptive word or sentences that sit behind an image, in the source code. Search engines can’t ‘see pictures’ they can only read text. So it is helpful for a search engine if you include a few words to explain your image.

SEO On Page: Web Page Content

Content is the KING! Search engines love content. Google and the other search engines will ‘read’ the words on the page, at least their ‘spiders’ or ‘crawl bots’ will, and that is who we are really writing for, so that MORE people can find you.

SEO On Page: Check Your Source Code

Now that you know some of the key terminology related to on page optimisation, checking the source code on some key pages of your website (if you have one) will show you if they are currently optimised or not.

SEO On Page: Start Optimising!

Now that you are aware of the current status of your website in regards to what you are optimised for, you need to take the Keyword Research you conducted and update your website with your new titles, meta tags and web page content that will help it perform better.

What You Get for Your Money

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • A one hour (or longer) webinar recording with an expert on the topic running your through the content
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

About the Presenters

Paul Barrs

PaulBarrs-1012
As one of the pioneers of online business training in Australia, Paul launched his first internet business program in March 2001 and since that time has helped thousands of people worldwide achieve their business goals online. In the last 10 years Paul has delivered over 400 online seminars (audio and video) across a wide range of internet business topics such as web design and development, sales strategies and targeting, niche marketing, product creation and eDelivery. Paul is an expert in search engine marketing and traffic strategies.paul-skills

Course Testimonials

Thank you so much for the course. I have learnt so much, and feel I now know what I have to do to make all this Social Media work for my business. Thank you for all your hard work and professionalism!
PENNY RIDDOCH
I couldn’t have asked for much more. The sessions were brilliant. My skill set has been greatly added to and I feel very confident of carrying over what I’ve learnt into my professional practice. Andrew’s willingness to help me with future inquiries on Skype is a godsend and will help me immensely. I’m very happy with your service and would happily recommend you guys to anyone.
DARREN KENNEDY
I’ve received up to date information which is very helpful and timely. I’ve had a chance to look closely at shortcomings in my business and seen new potential.
CHRISTINE CARROLL
A wealth of information has been shared – mind blowing stats for future social media, hard to get my head around reinforced our need to engage in one or several forms of social media, best of all, it was very easy listening. Thank you.
DANETTE SMITH
You have not only taught us the information we need to know now to keep our businesses up to date but you have also shown us the resources to enable us to look up and keep learning in the future.
SUE JACKSON
The program has been a wonderful experience for me…way out of my comfort zone! And I wish to say a huge thanks to the GUTS team for your help, support and patience. My thanks also to Krishna, she has been fabulous to me, I owe her a debt of gratitude!
DI RIDDELL
I thought the session was great and Tara was obviously a subject matter expert.
BYO Participant
This program has been far above and beyond what I could ever have imagined to be beneficial. I am so pleased we get to the end of year to view the portal and go over it all numerous times. Struggling with time & am behind but everything I have learnt [ which is a lot] has been the greatest.
HELEN BENTLEY
The program was very informative and really helped to improve my understanding of e commerce. I really did have a low level of technical knowledge. Yvette and Zoe were excellent presenters and it was great to be part of the Facebook group as well to have extra queries answered.
SUZY RODEN
Yvette Adams, just want to pass on this message. I have been struggling to put all my social medias together, trying to understand setting up a blog etc, even though my computer skills are minimal. But I’m determined to forge on. I’ve been leading a very busy life, but have managed to log on to webinars at 7.30p.m. Tuesdays. I find the e-lessons very easy to follow & are backed up by webinars. The greatest resource however seems to be the members lounge, where everyone raises issues & the great input by mentors & members is fantastic. At first I found it to be mind boggling, the amount of information, but now I want to try & use these resources to improve our business through social media. I think I found by planning a weekend or day off, with the plan to tackle it works for me. The Mentors are Brilliant! Thanks Training Collective!
MONIKA COURTNEY

Disclaimer

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.