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In 2014 The Training Collective was formed as a spin-off company out of multi-award winning company The Creative Collective, to focus solely on training. We are still ‘sister’ companies, and work closely together as we believe offering a service and sharing knowledge is a powerful combination for business success and that our offerings are symbiotic. We also share staff, premises and a continual exchange of knowledge in terms of what is the latest and greatest in technology and digital marketing trends. Some of our clients start with training (with The Training Collective), and then engage us for our services. Others start with services, and identify a need for training. Either way, we’re happy to help.


We have extensive experience in the development and successful delivery of a wide range of online and offline training having completed numerous projects for Government agencies and other private clients. Indeed we have been training in online success topics since 2009, well before many others entered the market place.

Whether it is providing one staff member in training on a particular social network, or devising a year long program to up-skill your entire workforce, our extensive range of training solutions will help improve the digital skills of your team and ensure long term success.

The Training Collective has extensive experience in the development and delivering everything from one hour webinars to half day and full day training, through to 12 week online programs and year long professional development plans for large organisations.

We also have extensive online experience and demonstrated skills in the development of effective websites and online resource portals, developing system user-guides and customised procedures, as well as online and offline training in the use of new systems.



You have not only taught us the information we need to know now to keep our businesses up to date but you have also shown us the resources to enable us to look up and keep learning in the future.
A wealth of information last night Zoe Wyatt, mind blowing stats for future social media, hard to get my head around reinforced our need to engage in one or several forms of social media, best of all, it was very easy listening. Thank you.
The Get Up To Speed program was a mind-blowing powerhouse of learning and networking with access to some amazing resources and people. I highly recommend this course to anyone serious about taking their business to the next level as well as anyone that may just store this information until they are ready for the next level.
Just want to say how much I enjoyed your course, a lot of it I did know already but you bought it all together in a really comprehensive and logical way. The professionalism and quality of your courses are outstanding and have made me go away and take another look at everything I’ve been doing. Thanks so much. I have just given birth to a rewritten website and I’m now going through the process of developing a digital marketing strategy so it has all been hugely helpful.
I thought the session was great and Tara was obviously a subject matter expert.
BYO Participant
The program has been a wonderful experience for me…way out of my comfort zone! And I wish to say a huge thanks to the GUTS team for your help, support and patience. My thanks also to Krishna, she has been fabulous to me, I owe her a debt of gratitude!
You have not only taught us the information we need to know now to keep our businesses up to date but you have also shown us the resources to enable us to look up and keep learning in the future
Firstly, I would like to congratulate you on a terrific course. Its flexibility became my saviour many times. Initially, my intention upon doing the course was to “fill in the gaps”. But I learnt more than that -so much more…. I have delved into social media, and found myself enlightened with the privacy settings! … I had used Google Analytics before, with no real understanding, until your e-lesson and webinar. Both were invaluable for great website resources and simple explanations of the complexities of the analysis. I have much greater knowledge and understanding of web marketing, both paid and unpaid, and am introducing myself to mail chimp and pay per click as time allows. It was great to bounce ideas off my mentor, who was actually fantastic at positive constructive feedback as the site progressed. Giving me time on the phone, as well as the Facebook lounge and private e-mails, kept me on track. This program has given me a great on line toolbox. You ought to see my bookmarks page!!! Thanks again for everything – well worth the price!
What can I Say? Heather is amazing! She was extremely professional, knowledgeable and easy to deal with. Very detailed and thorough. Thank you a great session.
I thought I knew a few things about social media, but my mind was blown during the session. My eyes have been opened up to the amazing opportunities we’ve been missing out on for our business
BYO Participant



Sunshine Coast Based

Yvette Adams is a serial entrepreneur having started 6 businesses from scratch, the first a newspaper when she was just 17, and 2 of which she has since sold.

She is the founder and co-owner of The Creative Collective, a creative agency specialising in digital marketing; the founder and owner of spin off company The Training Collective, a training organisation dedicated to providing people with digital skills via online and offline training, an online portal for business owners wanting to find business awards they may be able to enter, and to gain assistance in the preparation of their submissions.

She won the ICT Woman of the Year at the iAwards in 2013 and the Commonwealth Bank Business Owner category at the Telstra Business Womens in Queensland in 2010.

In 2015 she was recognised for making a significant contribution to science and innovation in Queensland and included on the department’s Queensland Science and Innovation Champion Hall of Fame and in 2016 she was named as a Digital Champion by Queensland Government.

Yvette is a twice published author, and is regularly called on as a media commentator and keynote speaker, facilitator and MC for events all over Asia Pacific. Her most recent book was published in 2014 and is titled ‘No Kidding – Why Our Kids Know More About Us Than Technology and What We Need To Do About It’.

Most recently she has been presenting a new show called Young Entrepreneurs which can be viewed on BRiN, the world’s first business advisor in your pocket, which already has over 9,000 downloads from 74 countries.


Sunshine Coast Based

With an extensive background in administration and accounts in both New Zealand and Australia in various industries, Penny has experience across a range of fields.

Beginning with The Creative Collective in 2008, a year after our inception, her role has evolved from administration to accounts and now as a social media specialist. Penny’s strength is in researching and preparing unique content which engages with people from all walks of life to create a sense of community and knowledge on a variety of social media platforms.

She is adept at analysing results, making recommendations to clients, picking up at social media trends and leveraging from them, preparing insightful client reports, and designing high quality imagery.

Penny now divides her time across The Creative Collective in a Social Media Specialist role, and also as the Training Coordinator for our sister company, The Training Collective, regularly arranging online and face to face private + public training for individuals small businesses, corporates and Government clients. This high paced role sees her regularly liaising with 10 trainers in locations across Australia and New Zealand, ensuring their successful onboarding, taking client briefs and preparing training orders, supplying trainers with training orders, coordinating all aspects of the scheduled training (venue, catering, travel, tech equipment etc) and ensuring a high level of customer satisfaction.

Around being the mother of two children, a pet dog and a cat, Penny is an eager learner and has engaged in extensive learning to expand her knowledge and skill set including:

Certificate IV in Business Administration (Accredited Online Training)
Get Up To Speed 12 week Digital Skills Online Program (The Training Collective)
Certificate Certificate of Social Media Marketing - The Complete Course (Udemy)
Social Media Professionals Ultimate Training (Social Media ShortCut)
Attended 3 day Social Media Futures conference in Sydney May 2018


Sunshine Coast Based

Bec joined our team 2yrs ago as a training co-ordinator to help manage the extensive growth due to the increase of interest in digital skills training. She then took some time off on maternity leave with her third child and has returned one day a week.

Bec helps to make contact with clients, manage and co-ordinate trainings along with assisting in social media management, website updates and HR. She is in the office three days a week and is a valuable part of our team.


Sydney Based

Heather Porter got her start managing events globally for some of the world’s top speakers such as Tony Robbins. In 2006 she Co-Founded the Billolcataire Adventure Club where she connected entrepreneurs with mentors and non-profits such as the Branson Centre of Entrepreneurship. Heather is highly experienced in all Social Media channels, WordPress and SEO and all aspects of digital marketing. She is co-host of a podcast with fans in almost 100 countries, #1 Amazon bestseller, co-author of 4 business books and host of That Social Media Show on the BRiN App.


Newcastle Based

Katrina is a partner of our sister company The Creative Collective. She has worked across a broad range of industries and sectors including retail, fashion, manufacturing, printing, property investment, real estate, business coaching/consulting, accounting and financial services.

Her natural entrepreneurial and leadership skills have seen her working in management and supervisory roles since 16, and her passion for business and logical insights adds enormous value to the businesses she works with. Her extensive experience and knowledge in social media & digital strategy is certain to get you on track!


Melbourne Based

Stacey Murray is an experienced Social Media Trainer and Community Manager with a particular interest in helping small businesses reach their objectives. Stacey’s background includes lecturing and tutoring at tertiary college level, social media coverage of large trade events and working with numerous businesses to increase their reach and build a conversation with their customers. A lover of all things Twitter and Facebook, Stacey loves presenting to and working with groups, large and small. When not online, Stacey is passionate about her family, her cat and licorice allsorts.


Sydney Based

Stacey Vanoska has worked on print and digital publications, ELLE, CLEO, Woman’s Day, Shop Til You Drop, The Collective and Madison, as well as The Sydney Morning Herald, The Sun-Herald and The Canberra Times. With a keen focus on the changing landscape of social media and how to best ultilise content to build your brand, Stacey works closely with business owners to effectively communicate their message – and drinks loads of coffee to keep up with it all.


Brisbane Based

Tanya has over 20 years of experience in traditional marketing, sales, digital, ecommerce & innovative technologies and loves teaching the creative digital topics like strategy, social media, digital tools, content & video marketing.

Tanya has a no tech approach and can deliver digital training in way that is easy to understand and execute post workshop. Her clients love her vivacious personality and her ability to combine fun & professionalism.

She is contributor to Smallville, CCIQ, Savvy SME, Social Media Dubai to name a few.

She was recently invited to be part of the MIT Global Entrepreneur Bootcamp and was a finalist in the Small Business Champion awards. She wears many hats including being a tradigital strategist, entrepreneur, blogger, digital speaker & trainer, video marketer, author of 4 ebooks and does all this wearing 4 inch heels. Her personal mantra is never let anyone dull your sparkle.


Canberra Based

Cate loves to help business owners increase engagement, share their message and create loyal fans. She specialises in blogging and social media services and strategies to increase engagement and circulation. Her favourite topics are small business, time-saving technology and effective short cuts.


Melbourne Coast Based

Dan loves to show businesses how to engage and convert their customers through Facebook and Instagram.

The capabilities of the biggest social networks in the world have opened endless opportunities to show the right ad to the right person at the right time.

Dan has worked with businesses of all sizes and knows what challenges they face and how to provide solutions that speak to those pain points.


Adelaide Based

Nic Henry Jones has over 10 years Digital Marketing experience. She's a highly driven business creative who is passionate about helping business owners and entrepreneurs, market their businesses in smart ways.

She has facilitated many workshops in her time in business, and is now called upon by regional councils to facilitate training for them on a regular basis. She resides in the Adelaide Hills with her 3 children (including twin boys).


Townsville Based

Tracy was born and bred in North Queensland where she lives with her husband and two sons. She has been a digital skills consultant & trainer since 2009 and has a passion for helping business owners get the most from tools which leverage opportunities online.
Tracy is a true 'technician' with a knack for demystifying the complex world of digital and helping local businesses understand, develop and implement an effective and efficient digital action plan.


Perth Based

With a background in corporate events and education software, Kristy has been a creative and working on blogs and projects since she was a teen. A true tech lover and social media nerd she finds it hard to tear herself away sometimes - but loves how technology can empower us to build stronger relationships and businesses, and inspire.

Working in Marketing management roles in several Sydney based companies gave her experience across the marketing mix - both digital and offline, and her success in increasing the departments revenue ten-fold led her to take on exciting new roles with frequent international travel to the US, Asia, Europe and more.

After spending several years living in Europe, and a few more in Sydney and her home town in Queensland, Kristy is now based in Perth, Western Australia where she's enjoying the stunning beaches, close proximity to Asia and more family around.


Cairns Based

Nicky is a friendly, approachable geek, coffee connoisseur and social media lover! She owns & operates Cairns’ largest full service website development & hosting company, Precedence. She is also a keen public speaker, and is in her element delivering workshops on digital-related topics. Nicky has been involved in the web industry since 1996, and has gleefully assisted hundreds of businesses profit from their website through stunning design, ethical online marketing and well-planned website architecture.

Nicky has especial experience in working with tourism clients in the areas of: accommodation, tours and destination marketing. Nicky believes strongly in businesses supporting the local community. In 2012 she partnered with Advance Cairns to form a network of IT professionals now known as Digital Economy Cairns to drive more business to the lT providers of Cairns, and champion their skills.


Mackay Based

After seven years of service in Queensland law enforcement, Hanna decided to raise a family and pursue her passion in graphic design and web development. Working in digital for some years, and realising that web development was only the beginning of what she could do to facilitate the growth of businesses in the digital realm she began to explore more aspects of digital using all the tools available to help business owners grow and prosper over time through increased visibility, effective communication, and excellent service to their customers. She has a Diploma in Graphic Design and various Google certifications and has worked with some of the Digital Specialists in the world to in turn offer clients the best knowledge possible.