Price: AUD$ 49.00
Location: Online

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Digital analytics is a combination of web analytics, marketing campaign measurements, data visualization and social media metrics and is a key part of data analysis that needs to be performed as part of a digital marketing campaign. Exploring it both during and post a digital marketing campaign helps you to understand what is working and what is not, and therefore what to do differently/better in the future. 

ESTIMATE TIME FOR COMPLETION: 2-4 hours

What you will learn:

  • Understand the importance of adding conversion tracking pixels to your website to track the effectiveness of your campaign
  • Be aware of Google Tag Manager
  • Be aware of Facebook conversion pixels
  • Know how to schedule reports from Google Analytics
  • Understand what attributions are
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WHAT YOU GET FOR YOUR MONEY

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • Access to our YouTube channel with several webinars and other valuable information
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

DISCLAIMER

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.