Price: AUD$ 49.00
Location: Online

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Do you have a bit of a digital footprint but are you not sure what you have, what your competitors have and what you may need? Need to analyse your online presence? This module will introduce you to techniques the pros use to evaluate their online presence and set their business objectives and target markets, before they start digital marketing.

On completion of this module you should:

Be aware of some website diagnostic tools available on the internet
Understand how to perform various diagnostic tests on your website
Understand how diagnostics can give you an insight into your website and online business performance
Have conducted research on known and unknown competitors online
Be aware of tools available to assist with ongoing competitor research
Have conducted a basic SWOT of your main online competitors
Have identified any features/functionality/design aspects of competitors you see benefit in emulating.
Set your online business objectives
Have specified your target markets

WHAT YOU GET FOR YOUR MONEY

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • Access to our YouTube channel with several webinars and other valuable information
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

DISCLAIMER

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.