Price: AUD$ 49.00
Location: Online

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ESTIMATED TIME FOR COMPLETION: 3-4 hours

What you will learn:

E-marketing (or email marketing), is the marketing of products or services via email. Whilst many people send emails every day for business, there is a big difference between sending a few emails, and getting results from your emarketing activity.

On completion of this lesson you should:

  • Understand the concept of e-marketing
  • Understand the importance of effective subject headers
  • Understand the benefits of effective email signatures
  • Understand important considerations when it comes to conducting e-marketing campaigns
  • Understand the benefits of using email marketing software
  • Become aware of some of the potential email marketing softwares

EMAIL MARKETING: INTRODUCTION

As you have discovered throughout this program there are many potential business objectives you can set out to achieve through your website and digital marketing strategies, however the importance of funneling your marketing into your database should not be under-estimated.

EMAIL MARKETING: WHAT IS EMAIL MARKETING?

E-marketing (or email marketing), is the marketing of products or services via email. Specifically the term is usually used to refer to sending emails with the purpose of enhancing the relationship with those on your database by providing them with relevant content, and a better understanding of your area of expertise and key business offerings.

EMAIL MARKETING: STATISTICS AND TRENDS

There is some recent research that demonstrates the power of email marketing. One interesting stat is; there were 3.146 billion email accounts worldwide at the end of 2011 (Radicati Group) and 85% of worldwide internet users access email (Ipsos).

EMAIL MARKETING: GETTING STARTED

There are a few essentials you need to get started with email marketing. This lesson explains what you will need to get stared with email marketing!

EMAIL MARKETING: EMAIL MARKETING PROGRAMS

Check out the suitability of the following email programs for your business by clicking on the website links below. For each item click on the ‘features’ page and the ‘pricing’ page and consider the software suitable to your needs. You will note many price based on the size of the database you have (or anticipate you will have) and how frequently you intend to distribute broadcasts.

EMAIL MARKETING: GROWING YOUR DATABASE

Once you have completed this process it’s time to grow your database! Here are 12 ways you can start growing your database now.

EMAIL MARKETING: EFFECTIVE EMAIL COMMUNICATION

Here are 10 top tips to writing an effective emarketing communication!

EMAIL MARKETING: HOW OFTEN TO SEND EMARKETING CAMPAIGNS?

How often should I send an email broadcast out? The answer to this commonly asked question will vary greatly depending on your objectives and will depend largely on who your database are, and what is realistic for you to commit to. Whilst it is great to shoot for a weekly, bi-weekly or monthly broadcasts which your database will come to ‘expect’, it is also important to send out broadcasts with quality content, and not just because you are due to send out a newsletter. Frequency may also change over time as your database becomes more active, receptive and they build confidence and trust in you and what you’re sending.

EMAIL MARKETING: IMPORTANT CONSIDERATIONS

Companies and individuals considering doing emarketing must make sure that their activities do not violate spam laws

EMAIL MARKETING: EMAIL SIGNATURES – LAZY PERSON’S EMARKETING!

You’re probably familiar with e-mail signatures – they’re the few lines of contact information that many of us put at the bottom of every e-mail we send. They are what we call ‘lazy person’s emarketing’ because just by sending emails to anyone, on any topic, you have the potential to passively communicate a message, including a nudge to join your database (with an incentive).

EMAIL MARKETING: SUMMARY

Email marketing in summary
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WHAT YOU GET FOR YOUR MONEY

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • A one hour (or longer) webinar recording with an expert on the topic running your through the content
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

DISCLAIMER

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.