Price: AUD$ 49.00
Location: Online
Duration: 4 hours

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ESTIMATED TIME FOR COMPLETION: 4 – 6 hours

Digital Marketing is not just a ‘buzzword’ – it’s basically a blanket term that groups together many different marketing strategies using digital platforms.

The online world provides businesses with more opportunity than ever before to reach their customers via Digital Marketing. With the modern customer spending so much time on the internet, businesses can target their chosen market with more precision. Therefore, Digital Marketing strategies take up much of a marketer’s time and effort using the methods we will discuss in this module.  

ESTIMATED TIME FOR COMPLETION: 4 – 6 hours

What you will learn:

By the end of this lesson you should:

  • Understand exactly what Digital Marketing is and why it is important to your business
  • Identify the core methods of Digital Marketing and they fit into an overall marketing strategy
  • Set out your objectives and understand measures of success of your Digital Marketing strategy
  • Identify the target audience to whom you will market your brand or business
  • Know the fundamentals of each method (Search Engine Optimisation/Search Engine Marketing, Social Media Marketing, Content Marketing and Email Marketing) and how to get you started using each one in your business
  • Be able to measure the effectiveness of the Digital Marketing methods you have chosen and track your progress using basic analytics
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WHAT YOU GET FOR YOUR MONEY

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • Access to our YouTube channel with several webinars and other valuable information
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

DISCLAIMER

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.