facebook community boost




facebook community boost

With a focus on supporting small businesses in regional centres, Facebook Australia is excited to be collaborating with The Training Collective, as part of Queensland Small Business Week to bring a Facebook Community Boost program to your region!

It’s free to attend, just register below to secure your spot for one, two or all three modules we are delivering in your town.


Monday 27 May – morning sessions


Tuesday 28 May – morning sessions


Friday 31 May – morning sessions


Monday 27 May – morning sessions


Friday 31 May – morning sessions

So what is the Facebook Community Boost program?

The Facebook Community Boost program aims to provide local businesses with the most up-to-date tools, insights, and best practices for achieving success on Facebook and Instagram.Learn directly from Facebook’s very own Community Trainers and walk away with the resources you need to grow your business.

The topics and content shared at each location is informed by local regional partners.So what are you waiting for?


Please see event pages for which topics are available in your region.

1 Digital Trends and Insights A high-level overview of how the world is changing with digital; how people’s time and attention has shifted to mobile, how small businesses are growing their business on mobile and how Facebook fits in this context. Foundational.
Estimated to be a 35-minute presentation
2 Online Marketing An introduction to the importance of online marketing and key things to define when creating a Page, thinking about posts and driving customer engagement. This includes an overview of business objectives, target audience and defining a business story. Foundational.
Estimated to be a 45-minute interactive session
Aims to encourage audience conversation – as it is aimed at people with limited marketing experience
3 Creating Your Facebook for Business Page. A step-by-step guide on creating a Facebook for Business Page. In this session, the audience can follow along & create a Page while the facilitator walks them through each step or, simply watch the presentation. Foundational.
Estimated to be a 25-minutes for a presentation, or 45-minute interactive
Potential to be very interactive
4 Content Rules! The module focuses on some simple principles for creating engaging content, provides some practical creative tips and tools and explores how Instagram and Facebook differ. Foundational.
Estimated to be a 45-minute session
Potential to be more interactive, if presenter wants to go deeper with the audience on creating some examples live
5 Tools & Services for Creative Content. Practical application of applying the Content Rules theory and using tools and apps available. In this session the learner will create engaging content using Layout, Messenger, Shop, Offers, Groups, Boomerang, Hyperlapse, Live and Events. In this session the learner can try all the apps as the facilitator explains the benefits and how to use each of the tools. Parts of this module are foundational, but some Apps and functionality are more intermediate level. Trainer selects what is more suitable for the audience.*Depends on what parts are presented. If everything estimate 90miutes. NOTE – this module still needs quite a lot of work as it is currently too long and covers too many topics
6 Managing Your Page This module focuses on how to manage your Page on a day to day basis using your mobile phone or laptop. It covers the Pages Manager App, posting content, planning & scheduling posts, messages & Messenger, and some basics on Insights. Foundational.
Estimated to be a 35-minutes for a presentation, or 60-minute interactive
Potential to be very interactive
7 Getting Started with Instagram. Learn how and why to use an Instagram Business Profile, what Insights you can access on mobile, how to set-up Instagram Shopping and some tips on how to encourage customers to engage with your business on and offline. Module also includes some specific examples from local businesses. Note – basics of Instagram Stories School flows well pending time. Foundational.
Estimated to be 35-minutes for a presentation
8 Grow Your Business (Ads) with Facebook. Module provides an overview of the difference between paid and organic activity, and the basics of setting up a campaign in Ads Manager. Estimated to be 30 minutes for a presentation, or 45-60 minute interactive Potential to be very interactive – trainer needs to have experience with Ads Manager if interaction required
9 Growing Your Audience with Insights. This module is for businesses with an existing Facebook Page and aims to illustrate what activity may support true business objectives, how to add the call to action button and promote a Facebook presence, as well as use organic Insights data. The session provides specific detail about how using Insights effectively can help businesses improve their content, their interactions and their impact. Estimated to be 40-minutes for a presentation, or 60 minute interactive Potential to be more interactive if particpants bring laptops
10 Facebook Messenger Messaging is instant, direct and personal and millions of businesses are already using Facebook Messenger to connect with customers. This module explores the shift in consumer behaviour and for businesses already using the platform, presents a framework for how to approach creating a Messenger presence, messaging at scale and driving discovery. The session also showcases local case studies that illustrate advertising in Messenger. Estimated to be 30-minutes for a presentation
11 Instagram Stories School. Businesses and consumers are creating and sharing Instagram Stories every day around the world. This hands-on session takes audiences through the creative tools they have at their fingertips and highlights examples from local businesses. From the brilliant basics, motion pinning and face filters to levitating with Boomerang, tap to reveal and screen recording. Bring your mobile and be ready to make Stories! Minimum 45 minutes – 90 minutes, ability to scale up and down with clearly marked sections Hands-on interactive


Who are the Facebook Community Trainers?

The Community Trainers Network is new, and is a group of eight independent training professionals, who have been qualified by Facebook to deliver education and training to small businesses in Australia and New Zealand.

Why are the events at these locations? 

We wanted to host events in as many locations as we could during Queensland Small Business Week and selected the five locations above, but are hoping to reach other areas in 2019 . If you would like to suggest the program be hosted in your location at another time, please contact The Training Collective.

Do I need to pre-register for these?

Yes, places are limited.

What should I bring into the event?

Depending on the session you attend, bringing your mobile device and your laptop may be useful.

How can I contact the organiser?

You can contact The Training Collective on 07 545 11315 or [email protected].

Do I need to bring my printed ticket to the event?

No, you will be registered and checked-in on arrival.

Can I give my ticket to someone else?

No, please cancel your booking and suggest they register themselves.

Do I have to bring my printed ticket to the event?

No, just your name which we’ll match against registrations on the door. You will need to have registered in order to be granted entry.

Is it ok if the name on my ticket or registration doesn’t match the person who attends?

Ideally if you register you will attend. If for some reason you can’t, simply let us know so we can update the record of who will attend in your place prior to the event.

Who are some of the people you’ll hear from?

yvette adams facebook trainer headshot

Yvette Adams
Facebook Community Trainer

Yvette Adams is originally from New Zealand, travelled the world for most of her 20s, and arrived on the Sunshine Coast where she has been based since 2004. A serial entrepreneur and a multi-award winning business woman, she has started six businesses, has sold two, acquired one, and currently runs three – The Creative Collective – a digital marketing agency specialising in social media; The Training Collective – a digital skills training organisation, and awardshub.com – an online portal which helps people find business awards to enter.

Yvette is an ex journalist and twice published author, and is regularly called on as a media commentator and keynote speaker, facilitator and MC for events all over Asia Pacific.

She has a social media show which airs on ABC Sunshine Coast (90.3FM) every 2 weeks at 445pm on Tuesdays.

She is passionate about empowering businesses with digital skills for business benefits.


Dante St James
Facebook Community Trainer

Based in Darwin, and traveling much of the year across North Qld, WA and the NT, Dante St James combines over 25 years of marketing through the web, TV, radio and social media in regional Australia.

In 2019 Dante heads up the NT/North Qld segment of the Australian Small Business Advisory Service (ASBAS) Digital Solutions Program, Google’s Digital Springboard Literacy Program in WA, NT and QLD, is a trainer for Facebook’s Community Boost and leads his own agency, Clickstarter, which specialises in serving regional tourism, micro-business, not-for-profit organisations, trades, real estate and automotive.

Melissa Westcott
Facebook Community Trainer

As the Founder and Managing Director of Big On Shoes which she started in 2009, Melissa grew the business from a small home-based online store to a national e-commerce store for women looking for shoes that fit as well as two retail stores in Mackay and Moranbah.

In 2015, Melissa established Moranbah Blooms and Events. More recently in 2018, Melissa purchased Westend Fashion and has gone about the task of developing Fox and Frank in Town Square. A true believer in giving back Melissa supports other small businesses in finding their feet in business through TM3 Training Solutions as well as working on a range of programs across the regions to ensure continued economic development to help our community and business find stability through the good and bad times.

In the community she is the Director of Moranbah Early Learning Centre, Director of C-Res – which works in partnership with BHP, delivers the Local Buying Program in Queensland, New South Wales, South Australia and West Australia. Plus she holds a role as President of Moranbah SS P&C and the Facebook Australian Small Business Council.

And while hitting the high notes in her career and being well-known in the local community, Melissa is a mother of three boys and boasts having one of the most supportive husbands in Moranbah – Toby.