MODULE: Pay Per Click
LEVEL: Easy
ESTIMATED TIME FOR COMPLETION: 4-6 hours
What you will learn:
- Understand what Pay-Per-Click advertising is
- Be aware of the major players in Pay-Per-Click
- Understand the importance of Quality Score (QS)
- Understand the benefits of a Pay-Per-Click as part of an online marketing strategy
- Understand how to set up a Google Adwords account
- Understand how select keywords and craft a Pay-Per-Click ad
- Be aware of the key metrics used to measure Pay-Per-Click
- Be aware of the steps required to set up a Pay-Per-Click ad
WATCH THE WEBINAR RECORDING FOR THIS LESSON
DISCLAIMER: Please note that some contents of this webinar will be dated and will not pertain to your learning experience. For instance the webinar recording below references access to live webinars and mentors, which are no longer a part of this program. You do however get access to all the program content, so enjoy!
COURSE CONTENT
RESOURCES
There are currently no resources for this module.
JOIN OUR FACEBOOK GROUP
Connect with over 400 other businesses who have done the program on our Facebook group…
WHAT’S NEXT IN YOUR DIGITAL UPSKILLING JOURNEY?
Enjoyed the Get Up To Speed program?
Do the next program – the Accelerate program.
Click on the red badge to the left!
