Social Media Course TTC (2)

MODULE 1. Social Media for Individuals

  • Be aware of the major social media networks
  • Understand how to set up an individual profile on the major social media networks
  • Understand how to establish and make friends/connections/followers in the major social media networks
  • Understand the benefits of using social media networks on an individual basis
  • Be aware of the scope of the social media industry and predicted growth
  • Be aware of the tools that can assist you to measure the impact of your social media activities

Module 2: Social Media for Business

  • Be aware of the major social media networks for business marketing
  • Understand the benefits of using social media networks on a business basis
  • Be aware of the demographics of the major social networks and decide which networks are the best ones to promote your business on
  • Understand how to set up a business page/profile on the major social media networks
  • Understand how to grow a ‘community’ to market your business to on the major social media networks
  • Be aware of the tools that can assist you to measure the impact of your social media activities

Module 3: Facebook Advertising

  • Be aware of the advantages that Facebook advertising can provide
  • Be aware of different Ad types for each objective
  • Be aware of how to create an Account for your campaign
  • Understand the process and tools of creating a Facebook Ad
  • Understand that there are limits and rules about Facebook Advertising
  • Understand how to make your campaign successful

Module 4: Linkedin for Business

  • Getting started on Linkedin
  • Filling out your profile
  • The profile checklist
  • Building your network – connecting
  • Sharing an update (short form)
  • Publishing a post
  • Linkedin groups
  • Slideshare
  • Company pages
  • An intro to Linkedin advertising

Module 5: Snapchat for Business

  • What Snapchat is and why you need to take a look at.
  • How brands and content creators are using Snapchat to produce daily stories that engage and excite audiences.
  • What Snapchat stories are
  • To to create and grow a community on Snapchat
  • How to increase community engagement and brand awareness through snapchat
  • The platforms native tools and features including filters, geofilters, text, emojis, music and more, all from within the platform.
  • And much more!

Module 6: Instagram for Business

 

  • What Instagram is and why you should take a look at it
  • The basics of getting set up and started
  • Who uses it and who does it well
  • The Instagram search bar which takes stalking to the next level
  • Instagram stories – have they really gazumped Snapchat?
  • Using instagram direct- That little inbox icon in the top right hand corner that you’ve probably never used? It’s the key to a little-used service called Instagram Direct.
  • New direct messaging features
  • How to switch your profile from personal to business profile – this feature is finally available!
  • The ability to promote posts from inside Instagram!
  • How to access your new inbuilt Instagram Analytics and what it all means
  • AND MUCH MORE!

Module 7: Producing Digital Images

Be aware of various formats for digital images and when they’re best used

  • Be aware of the current image dimensions for various online formats
  • Be aware of places you can source royalty & copyright free images
  • Be aware of the digital formats you may need to create digital images for
  • Be aware of tools & apps which can help you create professional looking digital imagery quickly and easily
  • Understand how to get an image once created into use
  • Understand your options for getting help with creating images

Module 8: Running Facebook Contests

  • Be aware of how contests can be a part of your digital marketing campaign
  • Be aware of the types of contests you can run
  • Be aware of the rules surrounding running social media contests
  • Be aware of tools & apps which can help you create social media contests
  • Understand the phases of launching a social media contest

Module 9 – Establishing, growing and managing online communities

● Be aware of your options for creating an online community
● Be aware of how to establish an online community
● Be aware of ways to grow your online community
● Tips on managing your online community

Module 10 – Social media Tools the Pros Use

  • Our favourite Twitter Tools
  • Our favourite Facebook Tools
  • Our favourite Pinterest Tools
  • Our favourite Instagram Tools
  • Social Media Analytic Tools
  • Social Media Monitoring Tools
  • WordPress Plugins
  • Hootsuite – what is it, why use it, getting started with Hootsuite, The Hootlet extension
  • Google Analytics
  • Facebook Insights
  • Twitter analytics
  • Pinterest analytics
  • LinkedIn analytics
  • Google+ Insights