MODULE 1. Social Media for Individuals
- Be aware of the major social media networks
- Understand how to set up an individual profile on the major social media networks
- Understand how to establish and make friends/connections/followers in the major social media networks
- Understand the benefits of using social media networks on an individual basis
- Be aware of the scope of the social media industry and predicted growth
- Be aware of the tools that can assist you to measure the impact of your social media activities
Module 2: Social Media for Business
- Be aware of the major social media networks for business marketing
- Understand the benefits of using social media networks on a business basis
- Be aware of the demographics of the major social networks and decide which networks are the best ones to promote your business on
- Understand how to set up a business page/profile on the major social media networks
- Understand how to grow a ‘community’ to market your business to on the major social media networks
- Be aware of the tools that can assist you to measure the impact of your social media activities
Module 3: Facebook Advertising
- Be aware of the advantages that Facebook advertising can provide
- Be aware of different Ad types for each objective
- Be aware of how to create an Account for your campaign
- Understand the process and tools of creating a Facebook Ad
- Understand that there are limits and rules about Facebook Advertising
- Understand how to make your campaign successful
Module 4: Linkedin for Business
- Getting started on Linkedin
- Filling out your profile
- The profile checklist
- Building your network – connecting
- Sharing an update (short form)
- Publishing a post
- Linkedin groups
- Slideshare
- Company pages
- An intro to Linkedin advertising
Module 5: Snapchat for Business
- What Snapchat is and why you need to take a look at.
- How brands and content creators are using Snapchat to produce daily stories that engage and excite audiences.
- What Snapchat stories are
- To to create and grow a community on Snapchat
- How to increase community engagement and brand awareness through snapchat
- The platforms native tools and features including filters, geofilters, text, emojis, music and more, all from within the platform.
- And much more!
Module 6: Instagram for Business
- What Instagram is and why you should take a look at it
- The basics of getting set up and started
- Who uses it and who does it well
- The Instagram search bar which takes stalking to the next level
- Instagram stories – have they really gazumped Snapchat?
- Using instagram direct- That little inbox icon in the top right hand corner that you’ve probably never used? It’s the key to a little-used service called Instagram Direct.
- New direct messaging features
- How to switch your profile from personal to business profile – this feature is finally available!
- The ability to promote posts from inside Instagram!
- How to access your new inbuilt Instagram Analytics and what it all means
- AND MUCH MORE!
Module 7: Producing Digital Images
Be aware of various formats for digital images and when they’re best used
- Be aware of the current image dimensions for various online formats
- Be aware of places you can source royalty & copyright free images
- Be aware of the digital formats you may need to create digital images for
- Be aware of tools & apps which can help you create professional looking digital imagery quickly and easily
- Understand how to get an image once created into use
- Understand your options for getting help with creating images
Module 8: Running Facebook Contests
- Be aware of how contests can be a part of your digital marketing campaign
- Be aware of the types of contests you can run
- Be aware of the rules surrounding running social media contests
- Be aware of tools & apps which can help you create social media contests
- Understand the phases of launching a social media contest
Module 9 – Establishing, growing and managing online communities
● Be aware of your options for creating an online community
● Be aware of how to establish an online community
● Be aware of ways to grow your online community
● Tips on managing your online community
Module 10 – Social media Tools the Pros Use
- Our favourite Twitter Tools
- Our favourite Facebook Tools
- Our favourite Pinterest Tools
- Our favourite Instagram Tools
- Social Media Analytic Tools
- Social Media Monitoring Tools
- WordPress Plugins
- Hootsuite – what is it, why use it, getting started with Hootsuite, The Hootlet extension
- Google Analytics
- Facebook Insights
- Twitter analytics
- Pinterest analytics
- LinkedIn analytics
- Google+ Insights