ANALYSING ONLINE PRESENCE

ONLINE MODULE – Analysing Your Online Presence

Price:AUD$  49.95

Location:Online

Difficulty:Beginner

places available

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ONLINE MODULE – Analysing Your Online Presence

Course Overview

ESTIMATED TIME FOR COMPLETION: 2-4 hours

Do you have a bit of a digital footprint but are you not sure what you have, what your competitors have and what you may need? Need to analyse your online presence? This module will introduce you to techniques the pros use to evaluate their online presence and set their business objectives and target markets, before they start digital marketing.

On completion of this module you should:

  • Be aware of some website diagnostic tools available on the internet
  • Understand how to perform various diagnostic tests on your website
  • Understand how diagnostics can give you an insight into your website and online business performance
  • Have conducted research on known and unknown competitors online
  • Be aware of tools available to assist with ongoing competitor research
  • Have conducted a basic SWOT of your main online competitors
  • Have identified any features/functionality/design aspects of competitors you see benefit in emulating.
  • Set your online business objectives
  • Have specified your target markets

 

 

What You Get for Your Money

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • A one hour (or longer) webinar recording with an expert on the topic running your through the content
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

About the Presenters

Yvette Adams

yvette-new-2016
Yvette Adams is a serial entrepreneur and a multi-award winning business woman including winning the ICT Woman of the Year at the iAwards in 2013 and the Commonwealth Bank Business Owner category at the Telstra Business Womens in Queensland in 2010. She has started six businesses, the first a newspaper when she was just 17, and two of which she has since sold. She currently runs three businesses - The Creative Collective - a crowdfunding & digital marketing agency; The Training Collective - a digital skills training organisation, and awardshub.com - an online portal which helps people find business awards to enter. In 2015 she was recognised for making a significant contribution to science and innovation in Queensland and included on the department’s Queensland Science and Innovation Champion Hall of Fame and in 2016 she was named as a Digital Champion by Queensland Government. Yvette is a twice published author, and is regularly called on as a media commentator and keynote speaker, facilitator and MC for events all over Asia Pacific. Her most recent book was published in 2014 and is titled ‘No Kidding – Why Our Kids Know More About Us Than Technology and What We Need To Do About It’. Most recently she has been presenting a new show called Young Entrepreneurs which can be viewed on BRiN, the worlds first artificial intelligence app. Download it for free!yvette-skills

Course Testimonials

Disclaimer

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.