pay per click

ONLINE MODULE – Pay Per Click

Price:AUD$  49.95

Location:Online

Difficulty:Beginner

places available

Would you like to learn more about what Pay Per Click Campaigns are and how to use them successfully? This module will show you! By the end of it you will

  • Understand what Pay-Per-Click advertising is
  • Be aware of the major players in Pay-Per-Click
  • Understand the importance of Quality Score (QS)
  • Understand the benefits of a Pay-Per-Click as part of an online marketing strategy
  • Understand how to set up a Google Adwords account
  • Understand how select keywords and craft a Pay-Per-Click ad
  • Be aware of the key metrics used to measure Pay-Per-Click
  • Be aware of the steps required to set up a Pay-Per-Click ad

ONLINE MODULE – Pay Per Click

Course Overview

ESTIMATED TIME FOR COMPLETION: 4-6 hours

Would you like to learn more about what Pay Per Click Campaigns are and how to use them successfully? This module will show you! By the end of it you will

  • Understand what Pay-Per-Click advertising is
  • Be aware of the major players in Pay-Per-Click
  • Understand the importance of Quality Score (QS)
  • Understand the benefits of a Pay-Per-Click as part of an online marketing strategy
  • Understand how to set up a Google Adwords account
  • Understand how select keywords and craft a Pay-Per-Click ad
  • Be aware of the key metrics used to measure Pay-Per-Click
  • Be aware of the steps required to set up a Pay-Per-Click ad

What You Get for Your Money

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • A one hour (or longer) webinar recording with an expert on the topic running your through the content
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

About the Presenters

Alastair Loxton

alastair loxton
An industry pioneer and technical expert, Alastair has been at the forefront of online marketing since the late 90’s. He has an admirable track record launching, managing and consulting to hundreds of successful e-commerce businesses all over the world. Alastair started his first company while studying business management and economics at university. Not satisfied with word-of-mouth traffic to the website, Alastair learned about pay-for-performance advertising. It was love at first sight. PPC became a passion that grew into all forms of digital marketing as well as both quantitative analysis and financial modelling for e-commerce businesses. In 2002 Alastair moved to London where he established one of the UK’s first digital media agencies, managing accounts for many of the largest retail brands in Europe. He then became one of the first Google Adwords Professionals and Yahoo! Search Ambassadors, making contributions to Google’s new Quality Score algorithm and training Google and Yahoo! account executives. Two years later, Alastair joined a UK start-up and has spent the past 8 years growing the business into a multinational group of companies - with hundreds of websites serving customers in over 20 countries and 10 languages. During this time Alastair lived in India for 3 years between 2005 and 2011 to build new offices and train designers, developers and marketing teams. Over the years Alastair has also consulted to businesses in the US, Japan and Australia, at one point moving home to lead the launch of the largest dot com project in Australia’s history. He now spends an equal amount of time in Europe, Asia and Australia every year working on interesting projects armed with a laptop and Skype.

Course Testimonials

Thanks it was a really valuable program … I now know what is out there, how it works, how vital it is and what to ask for when working with social media consultants (and can run checks on how well they are performing too! Since the program we have set up an online business using Shopify,and Facebook and are about to set up a Pinterest account too. Many thanks, it is a really valuable, down to earth and vital program.
LIZ MILNES
The program has been a wonderful experience for me…way out of my comfort zone! And I wish to say a huge thanks to the GUTS team for your help, support and patience. My thanks also to Krishna, she has been fabulous to me, I owe her a debt of gratitude!
DI RIDDELL
The course provides information to allow me to take control of my website and digital marketing. Prior to this, I was at the mercy of the people I was paying who would all too often provide what they wanted instead of what I’d asked for. AS a business owner, understanding new technologies is as important as understanding your accounts, because if you don’t you are vulnerable. You don’t have to do it yourself, but you need to have a basic understanding of what can be done, and this course provided me with that understanding.
TATIANA PORTER
I recently completed this program and loved it! If you want to ‘get up to speed’ on everything digital for your business, book in now to take advantage of the early bird special.
LYNDALL HARRIS
Thank you Yvette, Zoe, Paul, Anthony and everyone involved in the program – I enjoyed every aspect of it! Beside providing me with tools with which to improve my online presence, it gave me confidence to go on. There is so much information packed in these twelve weeks, it is invaluable!
MARIE-HELENE BLACKMORE
I’ve received up to date information which is very helpful and timely. I’ve had a chance to look closely at shortcomings in my business and seen new potential.
CHRISTINE CARROLL
The training was fantastic! Really helpful and we are excited that we’ve connected our conversion tracking already and tracked our first email! We’ve got lots of practical tips and tool to work with now. Loved Yvette! Great trainer and lovely person.
RIGEL BARRY
Yvette Adams, just want to pass on this message. I have been struggling to put all my social medias together, trying to understand setting up a blog etc, even though my computer skills are minimal. But I’m determined to forge on. I’ve been leading a very busy life, but have managed to log on to webinars at 7.30p.m. Tuesdays. I find the e-lessons very easy to follow & are backed up by webinars. The greatest resource however seems to be the members lounge, where everyone raises issues & the great input by mentors & members is fantastic. At first I found it to be mind boggling, the amount of information, but now I want to try & use these resources to improve our business through social media. I think I found by planning a weekend or day off, with the plan to tackle it works for me. The Mentors are Brilliant! Thanks Training Collective!
MONIKA COURTNEY
Loving the information. Fantastic to be able to access the webinars anytime which has really worked for me. Lots of information for someone new to it all- but taking the key points and applying and great to have all the resources to go back to.
ELISE SKYE
Concise, useful, professionally presented resources and training that I am able to immediately apply and benefit from. Thanks team!
AMANDA BOREHAM

Disclaimer

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.