social-media-for-business-use-online-course

ONLINE MODULE – Social Media – For Business Use

Price:AUD$  49.95

Location:Online

places available

Social media can be a very powerful tool in business. But before we get into “how” to do social media marketing for your business, we’re going to spend some time on establishing “why” you should and “what” you are trying to achieve.

By the end of this module which contains 15 lessons you should:

• Be aware of the major social media networks for business marketing

• Understand the benefits of using social media networks on a business basis

• Be aware of the demographics of the major social networks and decide which networks are the best ones to promote your business on

• Understand how to set up a business page/profile on the major social media networks

• Understand how to grow a ‘community’ to market your business to on the major social media networks

• Be aware of the tools that can assist you to measure the impact of your social media activities

ONLINE MODULE – Social Media – For Business Use

Course Overview

ESTIMATED TIME FOR COMPLETION: 4-6 hours

Social media can be a very powerful tool in business. But before we get into “how” to do social media marketing for your business, we’re going to spend some time on establishing “why” you should and “what” you are trying to achieve.

By the end of this module which contains 15 lessons you should:

• Be aware of the major social media networks for business marketing

• Understand the benefits of using social media networks on a business basis

• Be aware of the demographics of the major social networks and decide which networks are the best ones to promote your business on

• Understand how to set up a business page/profile on the major social media networks

• Understand how to grow a ‘community’ to market your business to on the major social media networks

• Be aware of the tools that can assist you to measure the impact of your social media activities

Lessons include

  • Business: Introduction 
  • The Statistics 
  • The Benefits   
  • Strategy  Developing a Social Media Policy 
  • Social Network Options:  Facebook 
  • Linkedin 
  • Twitter 
  • YouTube 
  • Emerging Networks 
  • Optimising Your Accounts  Growing Your Networks 
  • Integrating Social Media With Your Marketing   
  • Measuring the Results 

 

What You Get for Your Money

  • A downloadable PDF – print it out and read it at your leisure or save an online version and engage in it digitally
  • A one hour (or longer) webinar recording with an expert on the topic running your through the content
  • Resources – downloadable resources related to the content where available
  • Access to our Private Facebook group where you can network with other likeminded business people who are engaging in digital skills training. Ask questions, gain support, keep updated!

About the Presenters

Zoe Wyatt

Zoe Wyatt_Trainer Pic 2013_Low res
Zoe Wyatt is widely recognised as one of Australia's leading social media trainers and is the Social Media Specialist and Trainer for The Creative Collective. Born and bred in Townsville, Zoe has a Twitter following in excess of 60,000, over 120,000 views of her training videos on YouTube plus thousands of connections on Facebook & Linkedin.  Given this, it’s no wonder she was selected to attend the "10 for10" internet marketing training intensive in New York. Zoe draws on her extensive experience of using Social Media Marketing to grow her own businesses to show others how to achieve social media success. She also commits hours of time to research and development each week to make sure what she is teaching and advising is the latest and greatest, and abides by what is deemed best practice by the social networks. Taking the complex aspects of Social Media Marketing and breaking them down into straightforward, actionable steps, is Zoe’s specialty. With an extensive history in both running businesses and working with Government agencies, Zoe easily relates, and appeals, to a wide range of industry groups and audiences. She is Hootsuite University certified, is recognised in the top 5% of Kred influencers and maintains a high Klout score (all social media recognised industry benchmarks).hootsuite-certified zoe-kredzoe-kloutzoe-skills

Course Testimonials

A wealth of information last night Zoe Wyatt, mind blowing stats for future social media, hard to get my head around reinforced our need to engage in one or several forms of social media, best of all, it was very easy listening. Thank you.
DANETTE SMITH
A wealth of information has been shared – mind blowing stats for future social media, hard to get my head around reinforced our need to engage in one or several forms of social media, best of all, it was very easy listening. Thank you.
DANETTE SMITH
I am not very internet/computer savvy but it has been rather exciting even getting to the point of publishing a website – it is just great to actually have a web presence….my kids (aged 29-36 who have good computer skills) are impressed too! The GUTS program has boosted my knowledge and confidence in going online with our business…. I want to thank the advanced users for helping me through the Facebook members lounge, it has been greatly appreciated. Special thanks to Yvette, Zoe, Karen, Elise and all in the GUTS team, has been just great.
MARY SCHLOSS
I have been working on my business on and off for the last 5 years. It has undergone many transitions in that time, most of which have been based on my creative whim, rather than any commercial purpose or competitive reasoning, and all previous decisions have been emotional ones. While doing the Get Up To Speed program, I have finally began to see my business from a commercial perspective, to make decisions based on strategy and to see my target market for who they truly are, and not some variation of myself. And with the tools the program has given me, it is also the first time I have been diligent and disciplined with my planning and research stages. I am learning so much and when I look back at what I have been doing up until now, the ineffectiveness of my methods are embarrassingly clear.
KARINA SHARPE
I recently completed this program and loved it! If you want to ‘get up to speed’ on everything digital for your business, book in now to take advantage of the early bird special.
LYNDALL HARRIS
These guys are my go-to after meeting Yvette at an Australian Institute of Company Directors function. They are great at teaching the tech illiterate through to the well experienced. They also are my go-to for gift giving for friends and family – I have gifted Yvette’s book to all my friends with kids. They have a mix of passion and helpfulness that is rare in business.
Jen Wilks
Just want to say how much I enjoyed your course, a lot of it I did know already but you bought it all together in a really comprehensive and logical way. The professionalism and quality of your courses are outstanding and have made me go away and take another look at everything I’ve been doing. Thanks so much. I have just given birth to a rewritten website and I’m now going through the process of developing a digital marketing strategy so it has all been hugely helpful.
JANE POWER
Firstly, I would like to congratulate you on a terrific course. Its flexibility became my saviour many times. Initially, my intention upon doing the course was to “fill in the gaps”. But I learnt more than that -so much more…. I have delved into social media, and found myself enlightened with the privacy settings! … I had used Google Analytics before, with no real understanding, until your e-lesson and webinar. Both were invaluable for great website resources and simple explanations of the complexities of the analysis. I have much greater knowledge and understanding of web marketing, both paid and unpaid, and am introducing myself to mail chimp and pay per click as time allows. It was great to bounce ideas off my mentor, who was actually fantastic at positive constructive feedback as the site progressed. Giving me time on the phone, as well as the Facebook lounge and private e-mails, kept me on track. This program has given me a great on line toolbox. You ought to see my bookmarks page!!! Thanks again for everything – well worth the price!
PAULINE BOS
Johannes did a great job training us thank you. He was very clear and knows his material inside out!
Lisa Bergsma
Thanks it was a really valuable program … I now know what is out there, how it works, how vital it is and what to ask for when working with social media consultants (and can run checks on how well they are performing too! Since the program we have set up an online business using Shopify,and Facebook and are about to set up a Pinterest account too. Many thanks, it is a really valuable, down to earth and vital program.
LIZ MILNES

Disclaimer

Please note: As online tools update often, screenshots or orientations around the system given in this module may look different from what it does today. The learning principles will still apply.