Spotify has boomed as a platform due to COVID and today is the most popular music streaming service in Australia with around a quarter of the population listening to everything from their favourite artists to newly released music and informative podcasts.
Spotify advertising has been available until 2017 yet many businesses are still not yet using this powerful medium. Developing a Spotify Ads Strategy is therefore a really good idea!
Clients who have done traditional radio advertising & who got results, are ideal candidates for Spotify Advertising as they likely already understand the audio medium when it comes to ad creative, or have enjoyed results on radio and are looking to diversify from their local area, or set radio networks to be able to target people in a much more specific way through interests, music genres, age, gender and more.
Spotify Advertising should be considered a ‘top of funnel’ strategy and is ideal for clients looking for brand awareness or reach. Over 61% of Spotify users have said that the platform helped introduce them to a new brand or product.
Spotify is popular across virtually every age demographic. Though 25-34-year-olds make up 29% of the listening audience, 19% of listeners are 55+ years old.
You can launch a Spotify Advertising campaign for a minimum of $250 in ad spend.
Sign up for this online lesson and find out how to get started on Spotify.