The Reel World


Learn what Reels & TikTok videos are and how you can get started with creating them, why you should be producing them to increase your reach and views, and some creative ideas on the types of Reels & TikToks you could produce.


DURATION: 1.5 hours


Many marketers are seeing their reach continue to decrease on Facebook & Instagram and it’s no secret that Meta (who owns Facebook & Instagram) is making it clear that Reels is the format that is going to be looked at extremely favourably moving forwards.

In our agency experience, Reels (and TikTok videos) are currently your best choice for the highest potential organic (non paid) results on Instagram and Facebook right now, and if you’re taking the time to make Reels, you may as well take a look at TikTok as a business proposition too.

While many still think of it as a Gen Z platform for dance challenges, TikTok has grown to encompass every kind of content and community. TikTok was the most downloaded app of 2021, with 656 million downloads. Eight new users join TikTok every second, with an average of 650,000 new users joining daily. In September 2021, TikTok’s parent company ByteDance reported that they had hit the one billion mark— a 45% increase since July 2020. Compared to Facebook and YouTube, which both took eight years to hit a billion users, TikTok made it in just five years. What’s more, TikTok is expected to reach 1.5 billion users by the end of 2022.

When it comes to marketing, you need to go where the people are. So if Reels and Tiktoks are now a necessary evil, best you join us and learn about not only the opportunity here as a marketer or a business who has something to market, but how to actually do the basics too.


Course Overview

Course Inclusions

    • One hour webinar recording full of great information

    • The ability to log in and re-watch the session for up to 12 months – pause, rewind, fast forward to suit

    • A PDF copy of the slides presented in the session

    • Access to our private Facebook group (you’ll receive the link to join on sign up)

Who Does This Course Suit?

    • People who are not currently producing Reels or TikToks and who would like to learn about what they are

    • People who are producing Reels or TikToks but who would like some professional guidance on best practices

    • People who would like to find out about third party apps the professionals use to take their Reel TikTok creation and scheduling to the next level

    • People who are seeking inspiration for producing more Reels & TikTok content

Topics covered in this session

    • Why You Should Be Producing Reels & TikTok Content

    • What Reels & TikTok videos are and why you should think about using them

    • Where to find Reels & TikTok videos so you can start watching friends + brands and get familiar with them

    • How to create content for Reels & TikTok videos (and how it varies from producing feed content, stories + ads)

    • Creative Tools available to you

    • Content Ideas

    • How Often & When to Post Reels & TikTok Videos

    • Using third party apps to create Reels & TikTok Videos

    • Tracking Your Reels & TikTok Videos Analytics

Course Trainer

Dan Nikas

Who would think a former Homicide Detective Sergeant of 17 years would become a Facebook Ads trainer! Dan turned his policing skillset to eCommerce in 2015 when he founded & ran Gearbunch turning over US$4m in its first year. Dan is a Facebook Blueprint Lead Trainer & an in-demand keynote speaker at industry events worldwide with particular expertise on Facebook ads for eCommerce and retail brands.

The Reel World

Reel World The Training Collective.