Many marketers are seeing their reach continue to decrease on Facebook & Instagram and it’s no secret that Meta (who owns Facebook & Instagram) is making it clear that Reels is the format that is going to be looked at extremely favourably moving forwards.
In our agency experience, Reels (and TikTok videos) are currently your best choice for the highest potential organic (non paid) results on Instagram and Facebook right now, and if you’re taking the time to make Reels, you may as well take a look at TikTok as a business proposition too.
While many still think of it as a Gen Z platform for dance challenges, TikTok has grown to encompass every kind of content and community. TikTok was the most downloaded app of 2021, with 656 million downloads. Eight new users join TikTok every second, with an average of 650,000 new users joining daily. In September 2021, TikTok’s parent company ByteDance reported that they had hit the one billion mark— a 45% increase since July 2020. Compared to Facebook and YouTube, which both took eight years to hit a billion users, TikTok made it in just five years. What’s more, TikTok is expected to reach 1.5 billion users by the end of 2022.
When it comes to marketing, you need to go where the people are. So if Reels and Tiktoks are now a necessary evil, best you join us and learn about not only the opportunity here as a marketer or a business who has something to market, but how to actually do the basics too.