The Training Collective are proud to have worked with a wide range of startups & small businesses around Australia & New Zealand to help them improve their digital marketing.

It can be hard to skill up and keep up with the ever changing digital world but our trainers pride themselves on doing this so you don’t have to, and can help you progress from whatever your starting point is.

We believe there is no ‘one size fits all’ when it comes to digital marketing training for small businesses and will customise our training to suit you or your team’s needs. Being a small business ourselves and having worked with many small businesses in creating one off and ongoing training programs that meet the unique needs of the team depending on their starting point and learning objectives.

See some of our Small Business training options below. These can easily be customised to suit your requirements.

Should you be interested in arranging a no obligation chat about your small businesses unique training requirements, please don’t hesitate to contact us.

Strategy Session Packages for Small Business Clients

One on One Consultation for Small Business Clients

$ 600+GST

2 Hours
  • INCLUSIONS
  • Client briefing session – we find out what you think you need and help start to shape what your session will be
  • Confirmation email outlining what you wish to cover in the session + all session details
  • General client liaisons in lead up to session
  • In-person (or online) training for up to 3 participants on x1 brand
  • Dedicated attention in a private setting to discuss your unique requirements
  • Highly experienced consultants in a range of topics who will up skill you in person
  • Provision of any relevant resources & feedback form post session (within 1 week)
  • Personalised consultation / training for 1-3 participants across one company brand
ENQUIRE NOW!

Half Day Strategy Session for Small Business Clients

$ 1800+GST

Up to 3.5 Hours
  • INCLUSIONS
  • Client briefing session – we find out what you think you need and help start to shape what your session will be
  • Development of Training Order outlining proposed agenda and inclusions prior to scheduled training – supplied to client for approval
  • Development of customised slides where required & live exercises
  • General client liaisons in lead up to event
  • In-person training for up to 15 participants if doing live and interactive training on laptops or mobile devices, up to 50 participants if seminar style presented by one lead trainer only (option to also have a support trainer who ‘floats the room’ to assist anyone having problems/generally assist on the day at an additional fee if required)
  • Be available at the event for questions/networking etc. in addition to the presentation time.
  • Provision of any relevant resources & feedback form post session (within 1 week)
ENQUIRE NOW!

Full Day Strategy Session for Small Business Clients

$ 2800+GST

Up to 7.5 Hours
  • INCLUSIONS
  • Client briefing session – we find out what you think you need and help start to shape what your session will be
  • Development of Training Order outlining proposed agenda and inclusions prior to scheduled training – supplied to client for approval
  • Development of customised slides where required & live exercises
  • General client liaisons in lead up to event
  • In-person training for up to 15 participants if doing live and interactive training on laptops or mobile devices, up to 50 participants if seminar style presented by one lead trainer only (option to also have a support trainer who ‘floats the room’ to assist anyone having problems/generally assist on the day at an additional fee if required)
  • Be available at the event for questions/networking etc. in addition to the presentation time.
  • Provision of any relevant resources & feedback form post session (within 1 week)
ENQUIRE NOW!

Important Disclaimers

Prices do not include venue hire, internet access or catering where required

Travel expenses may apply subject to location required and availability of relevant trainers

We reserve the right to charge a 50% cancellation fee if the session is cancelled for no good reason less than 48 hours prior to the session or the session is a no show.

Frequently Asked Questions About Our Sessions

Why should I pay you for a meeting with your business? Can’t I just come and meet you for free?

We are more than happy to speak to you for 15-20 minutes about your business/project/requirements which you can book here. If you need more time with us than that, we deem this a consult and do charge for this service. We are professional consultants & trainers who have invested heavily into learning all we know so we can impart knowledge with you. We are offering an extremely valuable service that can seriously improve your business (you wouldn’t expect a free consult with your accountant or lawyer now would you?)

How do I book one of these sessions and when will the session be?

Simply enquire with us stating which of the above packages you are most interested in. We’ll raise you a quote to accept and thereafter an invoice along with some times the most relevant trainer consultant is available. Our availability is subject to your locations + agenda you wish to focus on + timing. At times our consultants and trainers are in high demand and sessions may be booked 2-4 weeks ahead of time. At other times, we may have someone available to meet with you within the week. We will always do our best to accommodate your timeframes where possible.

What are your COVID safety procedures?

We are taking a range of measures to ensure the safety of our clients and team. These include observing social distancing with reduced seating, being aware of training with distance and offering online solutions where relevant. Where we are delivering training in your space we will ask a range of questions to ensure the safety of our team.

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Featured Case Studies

Below are a few case studies to give you an idea of the variety of businesses and industries we have worked with, and our ability to customise training solutions to each client, based on their unique requirements.

Stellarossa

Stellarossa

In April 2018 we were engaged by Stellarossa, to deliver a 1.5 hour presentation to all of their franchisees at their annual conference in Brisbane. The aim of the presentation was to help their franchisees understand social media and how to use it better to promote their various locations.

A thorough review of many of the coffee shops current Facebook presences was conducted prior to the training, with best practice examples + examples who could show improvement in the way their page was optimised and the way they were handling visitor posts articulated into the custom slide deck. The outcome was that the franchisees in attendance left with new knowledge and many practical tips on how to enhance their existing channels.

In August 2018, we were engaged again by the company to deliver a 4.5 hour presentation to 3 staff members at the company’s head office in Brisbane. The agenda included some specific requests for clarity on social media items, but for the overall outcome being to create a Social Media Strategy for their business. We were able to provide them with a strategy, action plan and implementation plan to follow post training and the company continues to call on us to this day for advice.

Buderim Chiropractic

Buderim Chiropractic

Buderim Chiropractic have been supporting the health of the people of the Sunshine Coast since 1996. Being quite an established business and mainly relying on word of mouth and referrals for marketing to date, the owner wanted to learn more about the possibilities of social media, and to provide training to another key member of staff, so the pair could work together to post more frequently and with more confidence.

Through a two hour session provided in-house at the practice, we were able to work dynamically providing live examples on the practice’s own Facebook page and to give a run through of Canva as a tool for creating visual content in the future.

Travel Bootcamp

Travel Bootcamp

We delivered MailChimp training to the team at Travel Bootcamp in Sydney. Travel Bootcamp offer one-day conferences for people looking to make careers as Instagrammers, bloggers or writers.

While Travel Bootcamp were already using MailChimp, they were looking to expand their knowledge in areas such as cover designs, templates, list engineering and so forth. The outcome of the training was a client who had a clear strategy for her MailChimp account structure and activity moving forwards.

Lists were consolidated into a master list + various groups, which templates she would require moving forwards were confirmed (and guidance given on the use of Canva to make relevant images) + a communicating schedule was planned. The client was very happy she had traveled from Sydney to the Sunshine Coast on a weekend to engage in the one on one training!

Flying Ruby

Flying Ruby

We provided some private training to the team at Flying Ruby, an event production and brand activation agency based in Sydney. Training was provided online in a half day format, when the company found themselves unable to trade due to COVID.

Starting with a half day session in Social Media Strategy, we provided a range of resources and ‘homework’ for the team to complete in between training sessions based on what we identified throughout the very interactive and bespoke session. One week later we provided a session on Facebook + Instagram for Business + Boosted posts. 

The team found many benefits in loved the training and now approach their social media posting much more strategically and analytically than they did previously.

Botani

Botani

We worked with Botani in Melbourne to deliver them advanced training in MailChimp. Botani is a leading skin care brand delivering pure, authentic and 100% vegan pure plant skin solutions using only natural and certified organic ingredients. The company’s objectives for EDMs/MailChimp were defined during the session and included:

1/ To make sales

2/ Increase brand awareness

3/ Educate your audience on ingredients etc

4/ News – change of formula, packaging, launch product, seasonal trade etc.

5/ Increase web traffic

A range of follow up items were advised post the training including how they could consolidate their lists, integrate PayPal on MailChimp so they could start to track orders resulting from email marketing activities, how to implement conversion tracking on the company website so they could track user journeys and ecommerce conversion from EDMs also and how to ensure their website sales were connected to MailChimp for future marketing.

Allen's Training

Allen’s Training

We delivered a keynote presentation on Facebook and LinkedIn for business at Allen’s Training national conference for their franchisees. Allen’s Training are among Australia’s largest training providers delivering nationally recognised courses to more than 120 000 students each year.

The social media training took place in Mooloolaba, Sunshine Coast and the outcome was that attendees left feeling inspired and motivated by the possibilities of social media.

Allens’ Training head office subsequently contracted our sister company The Creative Collective to provide Facebook Advertising and Google Adwords services, and continue to manage this account with great results achieved.

What Our Students Say

We are humbled to regularly receive a wide range of testimonials from people who participate in training with us. Don’t just believe us. Check out what our clients say below:
This program has been far above and beyond what I could ever have imagined to be beneficial. I am so pleased we get to the end of year to view the portal and go over it all numerous times. Struggling with time & am behind but everything I have learnt [ which is a lot] has been the greatest.
HELEN BENTLEY
You have not only taught us the information we need to know now to keep our businesses up to date but you have also shown us the resources to enable us to look up and keep learning in the future
SUE JACKSON
I couldn’t have asked for much more. The sessions were brilliant. My skill set has been greatly added to and I feel very confident of carrying over what I’ve learnt into my professional practice. Andrew’s willingness to help me with future inquiries on Skype is a godsend and will help me immensely. I’m very happy with your service and would happily recommend you guys to anyone.
DARREN KENNEDY

“I was confident that Yvette was going to develop a program appropriate for our team’s need and that is exactly what we got.”

BYO Laptop Participant
Loving the information. Fantastic to be able to access the webinars anytime which has really worked for me. Lots of information for someone new to it all- but taking the key points and applying and great to have all the resources to go back to.
ELISE SKYE
Firstly, I would like to congratulate you on a terrific course. Its flexibility became my saviour many times. Initially, my intention upon doing the course was to “fill in the gaps”. But I learnt more than that -so much more…. I have delved into social media, and found myself enlightened with the privacy settings! … I had used Google Analytics before, with no real understanding, until your e-lesson and webinar. Both were invaluable for great website resources and simple explanations of the complexities of the analysis. I have much greater knowledge and understanding of web marketing, both paid and unpaid, and am introducing myself to mail chimp and pay per click as time allows. It was great to bounce ideas off my mentor, who was actually fantastic at positive constructive feedback as the site progressed. Giving me time on the phone, as well as the Facebook lounge and private e-mails, kept me on track. This program has given me a great on line toolbox. You ought to see my bookmarks page!!! Thanks again for everything – well worth the price!
PAULINE BOS
The best thing about the training was that it exceeded my expectations and I gained a valuable insight into how using Instagram, Facebook and Pinterest can further grow our online business.
BYO Participant
Thanks for the awesome program. I did miss a couple of sessions which I’ll go back into but tonight was a great overview. Yvette Adams, you and your team are awesome!! … I now have a broad understanding of online marketing and cannot wait to put all this to practice with my new site.
VICTORIA BERRY

I just wanted to let you know that Yvette Adams is a superstar presenter. I know that you obviously already know this having appointed her as a trainer but I need to reiterate how good she is. Last night was EXACTLY what we wanted to offer our audience of small business owners. It was interactive, it was super engaging and super useful content. She spoke to a packed house, and was kind enough to stay around and answer everyone’s questions…and even help pack down the event space. What a champion. She definitely excited all the business owners in the room about the possibilities of reaching new audiences through Facebook advertising. A really big thanks from all of us at the City of Sydney for sending Yvette to us and partnering with for such a great learning session.

Grace Bowe, City of Sydney

“Goldmine. Yvette was excellent. Lots of real examples, great slides and very practical. Very approachable and friendly. Liked her warmth and introduction.”

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