Having started six businesses, sold two, acquired one and now running three in a variety of industries, Yvette Adams is well equipped to inspire & motivate startup, entrepreneurial and business audiences.
Starting all of her businesses with zero capital, and bootstrapping all the way in an era where there was little to no support for startups; many businesses small and large have been inspired by Yvette’s journey, and love her authentic way of conveying the ups and downs of being an entrepreneur and business owner of multiple businesses which have been recognised in multiple business awards.
As a pioneer & now leader in the digital marketing and social media space, Yvette launched her first online business selling teeshirts in 2002 when her biggest barrier to sale was getting her customers to transact online via PayPal.
She sold the business in 2006 for five figures, and in 2007 whilst juggling a 3 year old and new born baby, started The Creative Collective, a full service creative agency offering digital marketing services such as SEO, PPC and social media services.
By 2008 she had begun public speaking, and in 2010 she won a significant contract with Queensland Government to develop and deliver webinars on a wide range of topics to thousands of small businesses. Since then she has developed and delivered multiple programs for local, state and Federal levels of Government helping thousands of businesses to succeed in an increasingly digital world.
She has been recognised with many accolades for her extensive work in digital up-skilling small businesses, including being named a Digital Champion in 2016 by the Queensland Government, being named ICT Woman of the Year at the iAwards in 2013 and winning the Telstra Business Women’s Awards in 2010 in the Business Owner category. Today she is one of only 11 official Facebook Community Trainers in Australia & NZ & regularly assists businesses to harness the power of social media.