Janine joined the Sunshine Coast team in May 2021 as an account manager bringing with her over 20 years of global marketing experience in a range of sectors including, fintech, FMCG, automotive, health and education.
Her previous roles as a marketing consultant, marketing strategist, account manager, product manager, marketing and research director mean means she can bring a range of skills to any given project.
Janine is highly talented in conceptualising, creating and implementing customer-centric marketing communications that deliver on organisational goals. She achieves this through her skills in brand positioning, value propositions, messaging, identity and consistency. She is also an extremely adept strategist, consultant and trainer, having assisted many companies to develop their marketing and brand strategies, as well as to implement them.
Janine studied and gained much of her experience in South Africa, as well as working in many other countries around the world including the UK and Japan. She attended the University of KwaZulu-Natal where she graduated with a Bachelor of Social Science, before graduating with honours at the AAA School of Advertising.
Today Janine juggles her role as a strategist, consultant and trainer with us around her two girls.