With an extensive background in administration and accounts in both New Zealand and Australia in various industries, Penny has experience in a range of fields.

Starting with The Creative Collective in 2009 as one of our early employees, Penny began working in administration & accounts and whilst doing so completed a Certificate in IV in Business Administration.

Showing a natural aptitude and interest in social media, she progressed within the company to become one of our earliest in house social media content producers and since then has worked on hundreds of social media accounts for a wide range of clients including establishing social media channels from scratch, auditing existing channels, researching and preparing social media posts, strategically boosting posts and in more recent years expanding her skills to developing chatbots and running social media ad campaigns.

Penny’s superpower is in finding unique and relevant content for her clients, and in driving up growth in social media audiences, reach and engagement. She is also adept at preparing insightful social media reports, and sharing the insights with clients in an easy to understand and actionable way.

She is constantly engaging in training to develop her skill set, and pass on new found knowledge to her clients.

She juggles her role at The Creative Collective around her two children, her beloved dog Boston and her cat Dash. In her down time she likes to play futsal, go for walks, spend time with family and drink Prosecco, which has earned her the nickname internally as ‘Prosecco Penny’.